Mr. Meni Morim reports

MIKRA TO INTRODUCE INNOVATIVE IMMUNE SUPPORT GUMMY

Lifeist Wellness Inc. has provided a sneak peek into its upcoming immune support product, Protect. Introduced by its United States biosciences subsidiary, Mikra Cellular Sciences Inc., Protect continues Lifeist's commitment to offering natural, science-backed solutions to its valued customers. An exclusive preview of this innovative product is available for early subscribers who sign up for bundle promotions at Mikra's website.

Protect comes in a tasty gummy format that combines the antioxidant power of Aronia berries with the reliable immune support functions of supplemental zinc and vitamin C, complemented by vitamin D to tackle the shorter days in winter.

A comprehensive United States clinical review underscored the benefits of Aronia berries as follows:

• As documented in previous studies, Aronia berries show potent inhibitory activity toward various types of infections, which have been attributed to their potent anti-oxidant components.

Furthermore, a Swiss clinical review concluded the following:

• These trials document that adequate intakes of vitamin C and zinc ameliorate symptoms and shorten the duration of respiratory tract infections, including the common cold.

"Protect is another example of our commitment to bringing science-backed natural solutions to market, marrying the anti-oxidant power of Aronia berries with the nutritional immune support of key vitamins, in the convenience of a gummy," said Meni Morim, chief executive officer of Lifeist. "As we head into cold and flu season, Protect can provide a defensive boost to immunity -- and, unlike pills and powders, can be taken on the go without water. We invite new and loyal customers to sign up at https://bit.ly/mikra-december to receive an invitation for a free trial pack of Protect with their discounted promotional bundle."

Mikra is pushing biosciences beyond the expected with the belief that it is possible to add more active, vigorous, enjoyable and valuable years to your life through protecting and maintaining your cellular health. Its recent addition of two innovative natural products aligns with Mikra's commitment to reaching a wider audience and making their innovative products readily available to enhance wellness journeys.

Lifeist is committed to bringing natural products -- backed by real science -- to current and future customers and looks forward to introducing additional new products in the first half of 2024.

About Lifeist Wellness Inc.

Sitting at the forefront of the postpandemic wellness revolution, Lifeist leverages advancements in science and technology to build breakthrough companies that transform human wellness. Portfolio business units include: CannMart, which operates a B2B (business-to-business) wholesale distribution business facilitating recreational cannabis sales to Canadian provincial government control boards, including for CannMart Labs, a BHO extraction facility producing high- margin cannabis 2.0 products; Australian Vapes, one of Australia's largest on-line retailers of vaporizers and accessories; and Mikra, a biosciences and consumer wellness company developing and selling innovative therapies for cellular health.

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