Mr. Meni Morim reports

CLINICAL RESEARCH SHOWS THE ACTIVE INGREDIENT IN MIKRA'S SERENITY MATCHES A BENZODIAZEPINE IN EFFECTIVENESS AT FIGHTING ANXIETY, WITHOUT BEING HABIT-FORMING

Lifeist Wellness Inc. has noted that European clinical research demonstrated that the active ingredient in Serenity, the newest product from its United States biosciences subsidiary, Mikra Cellular Sciences Inc., is equally effective as a prescription-only benzodiazepine in treating the symptoms of anxiety.

In a multicentre, double-blind, randomized, controlled trial, European researchers determined that the active ingredient in Serenity, steam extract of lavender oil, was as effective as lorazepam (trade name: Ativan) in treating generalized anxiety disorder (GAD):

"In conclusion, our results demonstrate that [lavender oil] is as effective as lorazepam in adults with GAD ... Since lavender oil showed no sedative effects in our study and has no potential for drug abuse, it appears to be an effective and well tolerated alternative to benzodiazepines for amelioration of generalized anxiety."

This research was particularly noteworthy because benzodiazepines, while widely prescribed for anxiety, carry substantial risk of dependency and of seizures in case of withdrawal.

Furthermore, concerning new research related to anxiety, presented in November, 2023, at a scientific session of the American Heart Association, revealed that:

"Even after adjusting for risk factors such as high blood pressure, high cholesterol, smoking and Type 2 diabetes, as well as income and education, researchers found that higher cumulative stress was: associated with a 22-per-cent increased risk of atherosclerosis, in which plaque builds up in the arteries, reducing adequate blood flow; and associated with a 20-per-cent increased risk of overall cardiovascular disease, including coronary artery disease and heart failure."

"We are not surprised by the growing body of research revealing the detrimental effects of anxiety on physical, as well as mental and emotional health," said Meni Morim, chief executive officer of Lifeist. "It was this understanding that drove us to accelerate the launch of Serenity. We appreciate the ongoing research shedding light on this affliction that affects far too many people, and on the benefits that the natural ingredient in Serenity brings to the table in addressing it."

The active ingredient in Serenity is a steam extract of lavender oil which has been extensively clinically studied as a frontline solution to anxiety. What sets Serenity apart from competing products is the consistent GCMS-verified dose of the active ingredient, combined with the integration of Mikra's proprietary polyterpene blend that provides an agreeable flavour and aftertaste, addressing a common complaint voiced by early adopters of competing lavender oil products of a perfume-like taste. With Lifeist's expertise with fragrant and flavourful botanicals, Serenity is poised to become the best-tasting lavender oil extract supplement on the market. Plus, Serenity ships with a full 30-day supply in every bottle, as compared with the typical seven- or 14-day supply sold in competing lavender-based products.

To order Serenity, customers should visit the Mikra website, and are encouraged to sign up for updates and promotional offers.

Mikra is pushing biosciences beyond the expected with the belief that it is possible to add more active, vigorous, enjoyable and valuable years to your life through protecting and maintaining your cellular health.

Lifeist is committed to bringing natural products -- backed by real science -- to current and future customers, and looks forward to introducing new products in the first half of 2024.

About Lifeist Wellness Inc.

Sitting at the forefront of the postpandemic wellness revolution, Lifeist leverages advancements in science and technology to build breakthrough companies that transform human wellness. Portfolio business units include: CannMart, which operates a B2B (business-to-business) wholesale distribution business facilitating recreational cannabis sales to Canadian provincial government control boards, including for CannMart Labs, a BHO extraction facility producing high- margin cannabis 2.0 products; Australian Vapes, one of Australia's largest on-line retailers of vaporizers and accessories; and Mikra, a biosciences and consumer wellness company developing and selling innovative therapies for cellular health.

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