Mr. Meni Morim reports

MIKRA SUCCESSFULLY LAUNCHES SERENITY, AN INNOVATIVE MENTAL HEALTH PRODUCT FOR ANXIETY

Lifeist Wellness Inc.'s United States biosciences subsidiary, Mikra Cellular Sciences Inc., has begun sales of Serenity, a natural supplement for addressing symptoms of anxiety.

"The first orders of Serenity on our on-line store at www.wearemikra.com/products/serenity have shipped to our customers, and we look forward to unveiling new marketing campaigns for Serenity, as well as CELLF and Rescue in the weeks to come," said Meni Morim, chief executive officer of Lifeist. "We are committed to bringing compelling natural products, backed by the scientific gold standard of randomized controlled trials, to market. Serenity is just such a product, and initial feedback has been overwhelmingly positive."

Last week, Mr. Morim had explained that with so many young people grappling with symptoms of anxiety, the company was of the view that there was an opportunity to introduce a natural, science-driven alternative for those seeking relief. A Psychology Today article published on Nov. 27 confirmed this position with reported research demonstrating the following: "A study by the American Psychological Association found that Gen Zers are 27 per cent more likely to report anxiety and depression. While they are more likely to exhibit psychological concerns compared to previous generations, they are also more likely to be vocal about their mental health concerns and seek help."

The active ingredient in Serenity is a steam extract of lavender oil, which has been extensively clinically studied as a frontline solution to anxiety. In a randomized, double-blind clinical trial, it out-performed paroxetine (Paxil), a frontline SSRI (selective serotonin reuptake inhibitor) prescribed for the management of generalized anxiety disorder. The same study also concluded that lavender oil extract " ... is efficacious and well tolerated in patients with GAD (generalize anxiety disorder) ... [and] can be terminated after 10 weeks of treatment with the full therapeutic dose without down-titration and without causing symptoms of withdrawal."

To order Serenity, customers should visit the Mikra website, and are encouraged to sign up for updates and promotional offers. Mikra is pushing biosciences beyond the expected with the belief that it is possible to add more active, vigorous, enjoyable and valuable years to your life through protecting and maintaining your cellular health.

Lifeist is committed to bringing natural products -- backed by real science -- to current and future customers, and looks forward to introducing new products in the first half of 2024.

About Lifeist Wellness Inc.

Sitting at the forefront of the postpandemic wellness revolution, Lifeist leverages advancements in science and technology to build breakthrough companies that transform human wellness. Portfolio business units include: CannMart, which operates a B2B (business-to-business) wholesale distribution business facilitating recreational cannabis sales to Canadian provincial government control boards including for CannMart Labs, a BHO (butane hash oil) extraction facility producing high-margin cannabis 2.0 products; Australian Vaporizers, one of Australia's largest on-line retailers of vaporizers and accessories; and Mikra, a biosciences and consumer wellness company developing and selling innovative therapies for cellular health.

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