Mr. Meni Morim reports

MIKRA RECEIVES FIRST SHIPMENT OF SERENITY, AN INNOVATIVE MENTAL HEALTH PRODUCT FOR ANXIETY, IN TIME FOR BLACK FRIDAY

Lifeist Wellness Inc.'s United States biosciences subsidiary, Mikra Cellular Sciences Inc., has received the first shipment of Serenity, a natural supplement for supporting symptoms of anxiety, at its warehouse in California in time for sale on Black Friday, Nov. 24. To order Serenity starting this Friday, customers should visit Mikra's website and are encouraged to sign up for updates and promotional offers on-line.

In addition, Mikra wishes to bring attention to the recent article in The New York Times, "After Antidepressants, a Loss of Sexuality," documenting modern medicine's evolving understanding of the potential side effects of selective serotonin reuptake inhibitors (SSRIs), the typical frontline treatment prescribed for patients suffering from anxiety:

"Doctors and patients have long known that antidepressants can cause sexual problems ... Well over half of people taking the drugs report such side effects. Now, a small but vocal group of patients is speaking out about severe sexual problems that have endured even long after they stopped taking selective serotonin reuptake inhibitors ... The drugs' effects have been devastating, they said, leaving them unable to enjoy sex or sustain romantic relationships."

"With so many young people grappling with symptoms of anxiety in our modern world, we felt there was an opportunity to introduce a natural, science-driven alternative to those seeking relief," explained Meni Morim, chief executive officer of Lifeist. "Our in-depth analysis of the extensive clinical research on steam-extracted lavender oil compelled us to move forward to develop a natural supplement for anxiety relief and introduce Serenity to the market. In particular, we found the lack of habit-forming abuse potential very encouraging."

What sets Serenity apart from competing products is the consistent GCMS-verified dose of the active ingredient combined with the integration of Mikra's proprietary polyterpene blend that provides an agreeable flavour and aftertaste, addressing a common complaint voiced by early adopters of competing lavender oil products of a "perfume-like" taste. With Lifeist's expertise with fragrant and flavourful botanicals, Serenity is poised to become the best-tasting lavender oil extract supplement on the market. Plus, Serenity ships with a full 30-day supply in every bottle, as compared with the typical seven- or 14-day supply sold in competing lavender-based products.

Mikra is pushing biosciences beyond the expected with the belief that it is possible to add more active, vigorous, enjoyable and valuable years to your life through protecting and maintaining your cellular health.

Lifeist is committed to bringing natural products backed by real science to current and future customers, and looks forward to introducing new products in the first half of 2024.

About Lifeist Wellness Inc.

Sitting at the forefront of the postpandemic wellness revolution, Lifeist leverages advancements in science and technology to build breakthrough companies that transform human wellness. Portfolio business units include: CannMart, which operates a B2B (business-to-business) wholesale distribution business facilitating recreational cannabis sales to Canadian provincial government control boards including for CannMart Labs, a BHO (butane hash oil) extraction facility producing high-margin cannabis 2.0 products; Australian Vaporizers, one of Australia's largest on-line retailers of vaporizers and accessories; and Mikra, a biosciences and consumer wellness company developing and selling innovative therapies for cellular health.

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