Mr. Meni Morim reports

MIKRA INTRODUCES SERENITY, AN INNOVATIVE MENTAL HEALTH PRODUCT FOR ANXIETY, AVAILABLE FOR PURCHASE ON BLACK FRIDAY

Lifeist Wellness Inc.'s U.S. biosciences subsidiary Mikra Cellular Sciences Inc. will offer Serenity, a natural supplement whose active ingredient has been clinically studied for supporting symptoms of anxiety, for sale on the Mikra website a month ahead of schedule in late November. Customers are invited to sign up for updates and promotional offers.

"We are delighted to bring Serenity to market ahead of schedule and in time for Black Friday, the busiest shopping day of the year," said Meni Morim, chief executive officer of Lifeist. "Serenity ships with a full 30-day supply in every bottle, as compared to the typical seven- or 14-day supply sold in competing lavender-based products. We are confident that our value proposition, combined with a consistent GCMS-verified [gas chromatography mass spectrometry] dose of the active ingredient and the gentle flavour profile provided by our proprietary polyterpene blend, will offer customers an attractive natural alternative -- powered by science -- to counter anxiety."

The active ingredient in Serenity is a steam extract of lavender oil which has been extensively clinically studied as a front-line solution to anxiety. In a randomized, double-blind clinical trial it out-performed paroxetine (Paxil), a front-line SSRI (selective serotonin reuptake inhibitors) prescribed for the management of generalized anxiety disorder. The same study also concluded that lavender oil extract " ... is efficacious and well tolerated in patients with (generalize anxiety disorder) GAD ... [and] can be terminated after 10 weeks of treatment with the full therapeutic dose without down-titration and without causing symptoms of withdrawal."

Mikra is pushing biosciences beyond the expected with the belief that it is possible to add more vigorous, active, valuable and enjoyable years to your life through protecting and maintaining your cellular health. Lifeist looks forward to bringing this innovative solution to market, and to continuing to build a robust, science-based pipeline of products in 2024.

About Lifeist Wellness Inc.

Sitting at the forefront of the postpandemic wellness revolution, Lifeist leverages advancements in science and technology to build breakthrough companies that transform human wellness. Portfolio business units include: CannMart, which operates a business-to-business wholesale distribution business facilitating recreational cannabis sales to Canadian provincial government control boards, including for CannMart Labs, a BHO extraction facility producing high-margin cannabis 2.0 products; Australian Vapes, one of Australia's largest on-line retailers of vaporizers and accessories; and Mikra, a biosciences and consumer wellness company developing and selling innovative therapies for cellular health.

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