Mr. Daniel Stern reports

CANNMART LAUNCHES ROILTY IN NEWFOUNDLAND & LABRADOR, RECEIVES MULTIPLE ADCANN AWARD NOMINATIONS AND NAMED TITLE SPONSOR AT THE 2024 CANNEXPO

Lifeist Wellness Inc.'s subsidiary CannMart Inc. has made its first product delivery through its extensive business-to-business wholesale distribution network to the province of Newfoundland and Labrador. This marks the first CannMart products under its in-house brand Roilty to be sold to Newfoundland and Labrador, with expansion intentions for cannabis brands Zest and Rilaxe. Roilty continues expanding its sales presence across Canada, with Newfoundland and Labrador representing another unique opportunity to engage directly with retailers, further strengthening its collaborative partnerships in the region.

In line with Roilty's recent expansion into Eastern Canada, the premium brand has received multiple nominations at this year's AdCann Awards in Canada. These nominations encompass various categories, offering opportunities for consumers to vote for their favourite brand. Roilty has been recognized in several noteworthy categories: Brand LP (licensed producer) of the Year, Social Media of the Year, Marketing Campaign of the Year, and Social Good Campaign of the Year. In addition, Zest, another CannMart in-house brand, has earned a well-deserved nomination for Rookie of the Year, and CannMart's own vice-president of brand marketing, Bella Mitchell, has been nominated for Brand Marketer of the Year. Your support in these nominations is greatly appreciated.

"The dedication and tireless effort involved in crafting a brand that truly connects with consumers can often go unnoticed amidst the daily grind of business. However, these nominations provide a well-deserved spotlight on CannMart's unwavering commitment to nurturing the robust consumer brands, Roilty," expressed Daniel Stern, chief executive officer of CannMart. "Today, Roilty stands proud as one of the top three concentrate brands across Canada. This achievement is a testament to the brand's evolution and the exceptional work in marketing it both in-store and at events, in collaboration with budtenders and everyday consumers. The insights and accomplishments garnered from Roilty are now instrumental in propelling Zest Cannabis into the spotlight as well."

As CannMart's brand portfolio evolves, the B2B marketing initiatives continue to grow and develop. With budtenders being a key target audience for Roilty and Zest Cannabis, CannMart has announced it is to proudly serve as the title sponsor for the next CannExpo Budtender Event in Toronto. This three-day trade show in March, 2024, is dedicated to cannabis culture and community and provides an ideal platform for Roilty and Zest to take centre stage. CannMart's marketing team will actively engage in sampling, networking and presenting sneak peeks of the exciting new products in their respective product pipelines.

Further to its June 30, 2023, news release, Lifeist also reports, as required by the approval of the TSX Venture Exchange in connection with the consulting agreement dated June 30, 2023, entered into by the company with Singular Narrative Management Ltd. for the provision of strategic business consulting, product development and brand marketing services to the company as well as other services that do not include investor relations or promotional activities, that it has issued an aggregate of 2,760,456 common shares and 1.6 million common share purchase warrants to acquire up to 1.6 million common shares as payment to Singular of the monthly fee of $20,000 for services provided in each of the months of July, August and September, 2023, calculated in accordance with the consulting agreement. The common shares were issued at deemed prices per share ranging from two cents to 2.6 cents. The warrants have an exercise price of five cents per share and expire five years from their respective date of issuance.

About Lifeist Wellness Inc.

Sitting at the forefront of the postpandemic wellness revolution, Lifeist leverages advancements in science and technology to build breakthrough companies that transform human wellness. Portfolio business units include: CannMart, which operates a B2B wholesale distribution business facilitating recreational cannabis sales to Canadian provincial government control boards, including for CannMart Labs, a BHO extraction facility producing high-margin cannabis 2.0 products; Australian Vapes, one of Australia's largest on-line retailers of vaporizers and accessories; and Mikra, a biosciences and consumer wellness company developing and selling innovative therapies for cellular health.

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