Mr. Meni Morim reports

LIFEIST'S MIKRA BEGINS PRODUCTION ACTIVITIES FOR ITS NEW WELLNESS-FOCUSED PROTEIN BAR AHEAD OF SCHEDULE

Lifeist Wellness Inc.'s U.S. biosciences subsidiary Mikra Cellular Sciences Inc. has begun production activities on its new wellness-focused protein bar, Chroma, ahead of schedule.

"Chroma will mark Mikra's third product but its first to offer consumers a healthy alternative nutritional bar packed with cordyceps, free of added sugars, and certified gluten-free and vegan," said Faraaz Jamal, chief executive officer of Mikra and chief operating officer of Lifeist. "We are finalizing production activities of a truly delicious and satisfying nutritional bar that maintains a chocolatey consistency with a delightful fudge aroma. We believe that Chroma will attract a broad and diverse health-conscious audience and that our grocery-focused formulation will appeal to large brick-and-mortar chains like Whole Foods Market, small gyms, studios and health-focused shops alike."

Derived from the word chromatin, Mikra's first product in the food and snacks category is designed to be tasty, approachable but still uniquely healthy in order to differentiate itself within this competitive space. Beyond being certified gluten-free and vegan, Chroma is:

• Packed with cordyceps -- an adaptogenic compound whose effects of stress, anxiety and fatigue are enthusiastically being studied;
• Contains zero sugar alcohols with nine grams of net carbs;
• Contains zero added sugars with a low glycemic index -- perfect for diabetics as well as those looking for a low-carb, high-protein bar;
• Contains 15 grams of protein with a full amino acid profile to build and maintain muscles;
• Meets 25 per cent of your daily requirement of iron;
• Includes clean, whole ingredients that you can pronounce.

"The global protein bar market was valued at $4.68-billion (U.S.) in 2022 with an expected growth of over 6 per cent annually between now and 2029, according to Fortune Business Insights," added Meni Morim, CEO of Lifeist. "Mikra's products generally cater to a niche audience; however, we have created this particular line to appeal to an exponentially larger consumer base, making it perfect for expanded distribution, both on-line and in brick-and-mortar locations."

Mikra is pushing biosciences beyond the expected with the belief it is possible to add more valuable, enjoyable years to your life through rebuilding and protecting your cellular health.

The introduction of Chroma follows the recent launch of Cellf and Rescue on Amazon. Cellf is a cellular health nutraceutical gel formulated with bioactive compounds to positively impact your brain, heart, skin and muscular systems. Rescue is an activated coconut charcoal digestive aid that helps relieve undesirable symptoms of gastrointestinal discomfort, fast. From tackling fatigue to stress, Mikra's evidence-backed bioactive compounds, pharmaceutical-grade delivery system and dedication to clinical trials all aim to transform lives on a microscopic level.

About Lifeist Wellness Inc.

Sitting at the forefront of the postpandemic wellness revolution, Lifeist leverages advancements in science and technology to build breakthrough companies that transform human wellness. Portfolio business units include: CannMart, which operates a business-to-business wholesale distribution business facilitating recreational cannabis sales to Canadian provincial government control boards, including for CannMart Labs, a BHO extraction facility producing high-margin cannabis 2.0 products; Australian Vapes, one of Australia's largest on-line retailers of vaporizers and accessories; and Mikra, a biosciences and consumer wellness company developing and selling innovative therapies for cellular health.

We seek Safe Harbor.