Mr. Jonathan Carroll reports

REAL ATLANTIC SUPERSTORE LOWERS PRICES ON MORE THAN 4,000 PRODUCTS, HELPING FAMILIES SAVE AN ESTIMATED $300 A YEAR

Loblaw Companies Ltd.'s Real Atlantic Superstore is lowering prices on more than 4,000 grocery and household products, helping a family of four save an estimated $300 a year on everyday purchases. The new lower prices on select products begin appearing in stores Sept. 3.

The price reductions span products customers buy every week, including fresh produce, meat, frozen foods, pantry staples, health and beauty products, household essentials, and more. Customers can spot the savings by looking for "New Lower Price" signs in aisles and on shelves.

"We know families are looking for more value from their grocery shop, and that's what these lower prices are designed to deliver," said Jonathan Carroll, senior vice-president, Superstore operations, Loblaw Companies. "And we're doing it without changing what customers count on us for -- a broad assortment, great service and everything they need for their weekly shop."

By focusing on frequently purchased products across the store, the new lower prices are designed to help customers save across their weekly shop, whether they are buying ingredients for family meals, packing school lunches, stocking the pantry or picking up household essentials.

Among the thousands of newly lowered prices, customers will see savings on:

• Boneless, skinless chicken breasts (club size) -- $15.23 per kilogram or $6.91 per pound;
• No Name frozen green peas (two kilograms) -- $6.97;
• Larsen Wieners (375 grams) -- $7.27;
• Kraft Peanut Butter (750 grams to one kilogram) -- $5.97;
• Hellman's Mayonnaise (710 to 890 millilitres) -- $6.47;
• Children's Tylenol Cold & Cough (24 to 100 millilitres) -- $10.48;
• Old Spice Pure Sport Antiperspirant (73 to 85 grams) -- $4.97;
• Garnier Fructis (one litre) -- $10.26.

The new lower prices are in addition to other ways customers can save at Real Atlantic Superstore, including weekly flyer promotions, personalized PC Optimum offers and Hit of the Month.

About Loblaw Companies Ltd.

Loblaw is Canada's food and pharmacy leader and the nation's largest retailer. Loblaw provides Canadians with grocery, pharmacy and health care services, other health and beauty products, apparel, general merchandise, financial services, and wireless mobile products and services. With more than 2,800 locations, Loblaw, its franchisees and associate-owners employ more than 220,000 full-time and part-time employees, making it one of Canada's largest private-sector employers.

Loblaw's purpose -- Live Life Well -- puts first the needs and well-being of Canadians who make one billion transactions annually in the company's stores. Loblaw is positioned to meet and exceed those needs in many ways: convenient locations; more than 1,100 grocery stores that span the value spectrum from discount to specialty; full-service pharmacies at nearly 1,400 Shoppers Drug Mart and Pharmaprix locations and in close to 500 grocery stores; PC Financial services; Joe Fresh fashion and family apparel; and four of Canada's top-consumer brands in Life Brand, Farmer's Market, no name and President's Choice.