The Globe and Mail reports in its Saturday edition that when Marie-Ève Breton first opened a grocery liquidation store more than a decade ago, shoppers turned up their noses at imperfect produce and food nearing best-before dates.
A Canadian Press dispatch to The Globe says, however, that as food prices have soared in recent years, she saw sentiment among shoppers shift drastically.
At Quebec-based Liquidation Marie Inc., dented cucumbers, slightly bruised bananas and discoloured broccoli aren't a turnoff to shoppers any more. Canned foods inching closer to their best-before dates or with slight production defects for a fraction of the price are attractive. And trays of a dozen eggs for 88 cents fly off the shelves.
The deals are so enticing, sometimes customers ask Ms. Breton to place limits on how many of each item customers can buy. Today, Ms. Breton owns 12 Liquidation Marie stores in the Greater Montreal Area and nearby towns.
Southern Ontario's Grocery Outlet has seen the higher appetite for deep discounts.
Co-founder Carolyn Boiani saidher chain has 14 locations in the Greater Toronto Area and beyond. The Grocery Outlet doesn't sell fresh produce but offers a range of canned and frozen grocery items.
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