The Globe and Mail reports in its Friday edition that last fall, OpenAI published a study on global usage of its chatbot ChatGPT, revealing that many users sought cooking and recipe advice. The Globe's Susan Krashinsky Robertson writes that this insight caught the eye of Loblaw chief digital officer Lauren Steinberg, highlighting a potential opportunity for the grocer. On Thursday, Loblaw announced a new commercial partnership with ChatGPT Enterprise that includes integrating Loblaw's PC Express grocery delivery app into ChatGPT. She said: "More and more people are looking to applications like ChatGPT to explore recipes and plan meals and make decisions. So, for us, rather than asking Canadians to change their behaviour, our approach is, we'll adapt to it." The partnership allows users to enable Loblaw's app within ChatGPT, enabling interaction with PC Express. If a user requests a recipe and then asks PC Express for the ingredients, it can create a virtual cart for pickup or delivery. Clicking "check out" directs the customer to the PC Express website or app to complete the purchase. OpenAI launched these apps in its chatbot last October, with brands like Expedia, Spotify and OpenTable partnering with the service.