The Financial Post reports in its Saturday, April 13, edition that Loblaw is launching low-cost cell phone plans under its No Name brand, offering prepaid mobile SIM cards for purchase at all No Frills locations within the coming weeks. A Canadian Press dispatch to the Post reports that Loblaw's new No Name Mobile cell phone plans are powered by its PC Mobile carrier and runs on Bell Canada's network. Loblaw spokesman Catherine Thomas says: "No Name Mobile is here to show Canadians that quality mobile plans don't need to cost more. No Name is known for quality without sacrifice -- giving customers freedom and flexibility in their mobile plans, without the frills." The launch was first reported by MobileSyrup. Unlike PC Mobile, which offers both 5G and 4G data speeds, No Name Mobile's plans only include 4G. No Name Mobile offers four plans at the same price as PC Mobile, but with five more gigabytes of monthly data -- 25 gigabytes for $29, 55 gigabytes for $34, 80 gigabytes for $40 and 105 gigabytes for $50. It also offers a pair of additional plans cheaper than PC Mobile's offers. Customers can buy one gigabyte of data for $19 per month, and four gigabytes of data for $24.