The Financial Post reports in its Friday, Feb. 23, edition that almost two-thirds of Canadians say they have switched their primary grocery store in the past year to score better deals. A Canadian Press dispatch to the Post reports that anew survey by Dalhousie University's Agrifood Analytics Lab and marketing insights firm Caddle found that almost 30 per cent of respondents exclusively choose their grocery stores based on instore discounts and promotions. While in-store, the report found that almost 60 per cent of Canadians consistently seek discounted food products, with preferences for discounts on expiring or clearance items. The study "underscores the importance for retailers to strategically prioritize discounting initiatives to remain competitive in an increasingly dynamic market," said Agri-food Analytics Lab director Sylvain Charlebois, in the report. The report said fresh produce is the most-purchased discounted item, followed by meat products, packaged and canned goods, baked goods and dairy products. The report also found that while food-rescue apps are gaining popularity, almost 58 per cent of shoppers have never tried them. However, among shoppers who have tried these apps, 95.1 per cent said they would recommend them to others.