Mr. Scott Harvey reports

JONES SODA AND RAP SNACKS JOIN FORCES TO LAUNCH A NEW LINE OF HIP HOP-INSPIRED CRAFT SODAS

Jones Soda Co. and Rap Snacks have made a groundbreaking collaboration to launch an all-new line of premium craft sodas inspired by the artists, creativity and culture that have shaped generations.

The limited-edition collection combines Jones Soda's legendary craft soda expertise with Rap Snacks' three decades of connecting fans to hip hop culture through tasty, artist-led snacks.

For more than 30 years, Jones Soda has challenged convention with authentic flavours, bold branding and a deep connection to pop culture. Since 1994, Rap Snacks has pioneered culture-driven consumer products by bringing some of hip hop's biggest names to store shelves. Together, the two brands are creating a beverage platform that celebrates originality, entrepreneurship and self-expression.

"This partnership is about more than launching new flavours," said Scott Harvey, president and chief executive officer of Jones Soda. "It's about bringing together two brands that have built loyal followings by staying authentic and embracing culture before it became a marketing strategy. Rap Snacks has become an icon at the intersection of music and consumer products, and we're excited to create something fans have never experienced before."

"Rap Snacks has always believed that culture deserves a place on retail shelves," said James Lindsay, founder and CEO of Rap Snacks. "Jones Soda shares our passion for challenging the status quo and creating products that spark conversation. Together we're building a beverage brand that celebrates creativity, community and the influence of hip hop around the world."

The launch represents the beginning of a broader strategic partnership between the companies, with additional artist collaborations, limited-edition flavour drops, retail activations and exclusive merchandise already in development.

The inaugural collection will feature three custom craft soda flavours packaged in premium collectible cans that celebrate a to-be-announced artist's unmistakable style while delivering the bold flavour experiences consumers expect from both brands.

The collaboration will leverage the brands' complementary core audiences and primary retail channels. Designed for convenience, grocery, specialty retail and club, the collection will be supported by an integrated marketing campaign spanning social media, creator partnerships, live events, music and retail promotions. The incremental retail distribution and consumer appeal will drive growth for both companies.

More details, including flavour names, package designs, retail availability and launch timing, will be announced in the coming months.

About Jones Soda Co.

Jones Soda is a leading craft soda company known for its premium flavours, bold colours, distinctive packaging and iconic fan-submitted photo labels. Since 1996, Jones has built a passionate consumer following by embracing creativity, individuality and unconventional brand storytelling. Jones Soda products are sold across North America through retail, direct-to-consumer and specialty channels.

About Rap Snacks

Founded in 1994 by James Lindsay, Rap Snacks is the official snack brand of hip hop and has become one of the fastest-growing culturally driven consumer packaged goods brands in North America. Through partnerships with some of music's biggest artists, Rap Snacks creates products that celebrate entrepreneurship, culture, and community across snacks, beverages and beyond.