Mr. Scott Harvey reports

JONES SODA CO. ENGAGES HAYDEN, IR EXPANDING INVESTOR RELATIONS EFFORTS TO SUPPORT ITS INVESTOR OUTREACH AND COMMUNICATIONS

Jones Soda Co. has engaged the services of Hayden IR, a highly recognized, national investor relations firm, to provide investor communications, outreach efforts and other investor relations services to the company.

"We are entering 2026 with clear momentum, a strengthened balance sheet and a foundation in place to drive continued growth," said Scott Harvey, chief executive officer of Jones Soda. "With our operational turnaround delivering tangible results, highlighted by our record-breaking fourth quarter and expanded partnerships with major retailers, we believe now is the ideal time to engage Hayden IR. Their expertise will be vital as we articulate our narrow and deep go-to-market strategy and our road map toward positive EBITDA to the financial community. We look forward to working with Hayden to expand our addressable investor universe as we execute our plans for a potential uplisting."

James Carbonara, partner at Hayden IR, commented: "We're excited to partner with Jones Soda at this pivotal moment. The new management team is executing its turnaround plan, expanding Q3 gross margins by 1,010 basis points to 28.9 per cent and reducing operating expenses by 20 per cent. Preliminary Q4 revenue rose 330 per cent year over year, and the February, 2026, expansion and fallout-inspired Sunset Sarsaparilla launch highlight the company's ability to scale high-velocity SKUs. Our goal is to ensure investors recognize this momentum, stronger cost discipline and the clear path to sustained cash flow generation."

In connection with the services, the company entered into an advisory agreement with Hayden IR. This agreement shall remain in effect beginning Feb. 24, 2026. The IR agreement may be terminated by either party upon 30 days written notice. Pursuant to the IR agreement, Hayden IR will provide a comprehensive range of investor relations services, including connecting the company with institutions, independent portfolio managers, buy-side and sell-side analysts, family offices, retail brokerage firms, and accredited individual investors through a pro-active, multitiered program. Hayden will deliver expertise and professionalism in areas such as investor management, relationship building, awareness campaigns, on-line presence and corporate identity. Under the IR agreement, Hayden IR has agreed to comply with all applicable securities laws and policies of the Canadian Securities Exchange.

In consideration of the services and pursuant to the IR agreement, the company has agreed to pay Hayden IR a fee of $5,000 (U.S.) ($6,851 (Canadian)) per month and grant, in aggregate, 250,000 stock options pursuant to Jones Soda's stock option plan, with each option exercisable to acquire one common share in the company at an exercise price equal to 28 U.S. cents per share. The options will vest quarterly in four tranches of 62,500 each.

About Jones Soda Co.

Jones Soda is a leading craft soda manufacturer. The company markets and distributes premium craft sodas under the Jones Soda brand. Jones's mainstream soda line is sold across North America in glass bottles, in cans and on fountain through traditional beverage outlets, restaurants and alternative accounts. The company is headquartered in Seattle, Wash.