Mr. Scott Harvey reports
JONES SODA CO. EXPANDS POP JONES PLACEMENT NATIONWIDE WITH MARKET BASKET AND ONGOING RETAIL RESETS
Jones Soda Co.'s prebiotic soda line made with natural ingredients,
Pop Jones, has been featured in modern beverage POGs across several national and regional chain stores, boosting visibility in high-traffic grocery chains. This follows Pop Jones's on-line launch in September, 2024, driven by demand for healthier, functional beverages. Pop Jones is available in over 1,500 retail doors and continues to expand each month with new retailers.
Pop Jones is a prebiotic craft soda that marks Jones Soda's entry into the high-growth modern soda category. Each 12-ounce can contain just 30 calories with ingredients including real juice, four grams of total sugar, three grams of fibre and 20-per-cent recommended dietary allowance of zinc for immune support. Flavours include watermelon cucumber, pineapple ginger, orange and cream, strawberry passion fruit, and mixed berry and kiwi, all leveraging Jones's nearly three decades of flavour expertise to deliver big taste in a better-for-you package.
"Pop Jones landing in the below chains per the modern beverage POGs is a major milestone," said Scott Harvey, chief executive officer of Jones Soda. "We're not just offering a better-for-you soda, we're making it easy for shoppers to grab something that delivers functional benefits and tastes amazing."
The brand continues to gain national traction, with resets completed or under way at top grocery retailers across the country:
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Albertsons-Safeway: 683 stores in five divisions (Seattle, Haggen, Intermountain, Southern, Mid-Atlantic and Shaw's), carrying up to four items;
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Kroger: 196 stores in Fred Meyer and QFC divisions; resets to be completed in May;
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Market Basket (northeast): 87 stores, carrying five items;
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Raley's: 120 stores across California, Nevada, Arizona and New Mexico, carrying four items;
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Lunds & Byerly's: 29 stores, carrying five items;
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Hy-Vee: 100 stores, carrying five items;
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SpartanNash: 145 stores, carrying five items;
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Nugget Markets (California): 17 stores, carrying five items;
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Save Mart (California): 150 stores, carrying four items.
With momentum building across major grocery banners and shelf space expanding coast to coast, Pop Jones is quickly establishing itself as a national player in the high-growth functional beverage category. Its growing retail footprint is a direct result of Jones Soda's strategic focus on innovation, flavour and function -- delivering a better-for-you soda that meets modern consumer demands without sacrificing taste.
About Jones Soda Co.
Jones Soda is a leading developer of sodas and hemp-infused beverages known for their premium taste, unique flavours and unconventional brand personality. Launched in 1996 as the original craft soda brand, the company today markets a diverse portfolio of sodas, mixers, spiked soda and wellness beverages under the Jones Soda brand, as well as a line of award-winning hemp beverages and edibles leveraging Jones's trademark flavours under the Mary Jones brand.
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