Mr. Paul Norman reports

JONES SODA APPOINTS NEW CEO SCOTT HARVEY AND CFO BRIAN MEADOWS

Jones Soda Co. has hired proven business executives Scott Harvey and Brian Meadows to serve as the company's new chief executive officer and chief financial officer, respectively. Both are expected to be instrumental in implementing a strategic plan designed to generate profitable growth and transform Jones from a craft soda company into a full-fledged beverage company.

"In the last three months, we have adjusted our business plan to prioritize what we believe to be the most promising segments of our portfolio, including new products in our innovation pipeline. We are confident that we now have all the pieces in place to deliver high growth and profitable performance," said Paul Norman, Jones's chairman of the board of directors who has served as interim chief executive officer and chief financial officer since late 2024. "Both Scott and Brian have deep food and beverage experience, have successfully driven business transformation in their previous roles, and we believe will provide immediate hands-on value in implementing our strategy."

"I'm impressed with the steps that Jones has taken to expand beyond its craft soda roots by adding new product lines and formats that I believe are aligned with the preferences of today's consumer," said Mr. Harvey. "I believe the company's strategic plan provides a clear path to leveraging that foundation to achieve profitability, and I look forward to working with the team to put the plan into action."

Mr. Harvey most recently served as president of Dunn Brothers Coffee, a chain of coffee shops offering small-batch roast coffee in seven states. His 40-year career also includes top executive posts with Golden Krust Caribbean Bakery, Black Rifle Coffee Company, Nathan's Famous and Einstein Noah Restaurant Group, where his last position involved leading operations for 850 corporate, licence and franchise restaurants. His achievements include orchestrating sustained revenue growth, aligning spending with growth objectives and building high-performing cultures. He earned a BS in hotel and restaurant management from Johnson & Wales University.

Mr. Meadows has over 25 years of experience as a chief financial officer and senior executive in consumer packaged goods, food ingredients, telecommunications and other industries, including public companies. He most recently served as chief financial officer for Simply Better Brands Corp., where he helped guide the development and growth of that company's hero brand, Trubar. He also has deep expertise in growth, cash flow and risk management as well as in both equity and debt capital raises and extensive involvement in strategy and operations. He holds certified financial analyst (CFA) and certified public accountant (CPA) designations and earned an MBA from the University of Glasgow.

Both appointments are effective immediately.

Under the current strategic plan, Jones intends to concentrate on key new and legacy products in areas including modern soda, adult beverages and craft soda.

In the craft soda category, the company plans to emphasize newer formats such as its 7.5-ounce Jones Minis and zero-sugar versions of its most popular flavours while also continuing to market its mainline 12-ounce craft sodas, known for their unique flavours, pure cane sugar formulations, user-generated photo labels and premium taste.

In the modern soda category, the company intends to emphasize Pop Jones, a family of all-natural, 30-calorie functional sodas with just four grams of sugar and generous fibre and immune support, and Fiesta Jones, a Latin-inspired collection developed for convenience stores with only 80 calories, no artificial colours or caffeine, and resealable aluminum bottles.

In the adult beverage category, the company expects to focus on Spiked Jones, a hard craft soda that combines six of Jones's classic pure-cane-sugar soda flavours with hard ciders, and Mary Jones Hemp Delta-9 (HD9) beverages, a line of hemp-derived tetrahydrocannabinol-infused alcohol alternatives.

Several of these product lines are included in the new distribution agreements covering 2,000 convenience stores that were announced last month, marking Jones's first significant presence in the convenience channel in its nearly 30-year history.

About Jones Soda Co.

Jones Soda is a leading developer of sodas and hemp-infused beverages known for their premium taste, unique flavours and unconventional brand personality. Launched in 1996 as the original craft soda brand, the company today markets a diverse portfolio of sodas, mixers, spiked soda and wellness beverages under the Jones Soda brand as well as a line of award-winning hemp beverages and edibles leveraging Jones's trademark flavours under the Mary Jones brand.

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