02:57:25 EDT Tue 07 May 2024
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iAnthus Capital Holdings Inc
Symbol IAN
Shares Issued 6,530,526,890
Close 2024-01-09 C$ 0.035
Market Cap C$ 228,568,441
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iAnthus Capital to offer Gron edibles in New Jersey

2024-01-09 13:27 ET - News Release

Mr. Philippe Faraut reports

IANTHUS ANNOUNCES STRATEGIC PARTNERSHIP WITH GRON EDIBLES TO BRING AN INNOVATIVE WOMEN OWNED EDIBLE BRAND TO NEW JERSEY

iAnthus Capital Holdings Inc. has entered a strategic partnership to bring Gron, the renowned, woman-owned producer of handcrafted cannabis-infused edibles to the New Jersey market. This collaboration marks a significant step in ensuring New Jersey consumers have access to the world's most beautifully delicious edibles. The initial launch of Gron sugar-coated pearl gummies is now available at all MPX-NJ locations and across dispensaries throughout New Jersey.

"This partnership with Gron represents a major milestone in our promise to bring the best cannabis experiences to our customers. By leveraging Gron's expertise in creating premium edible products in our state-of-the-art facility, we are set to make a significant impact in the New Jersey market and our MPX-NJ branded adult-use dispensaries in Pennsauken, Gloucester township, and Atlantic City," said Richard Proud, chief executive officer of iAnthus. "On a personal note, we are thrilled to partner with Christine and the entire Gron team. As one of the leading female-owned and led businesses in the cannabis industry, their commitment to the culture of cannabis and to producing products of the highest quality, sets them apart from their competitors. Our mission is to positively enhance the cannabis industry, and working closely with Gron continues us down that path."

Under this partnership, Gron will produce its full range of acclaimed edible products at the iAnthus Pleasantville, N.J., facility, ensuring the highest standards of quality and safety for the customers of New Jersey. The Gron expansion strategy allows the brand's team of experts to oversee the production in New Jersey, ensuring product consistency across the highly coveted and growing cannabis market. The collaboration will see the launch of Gron wholesale operations in the state, along with overseeing a steady rollout of new products available to New Jersey customers, while providing enhanced marketing support to amplify the position of both businesses across the state. The partnership advances expansion plans for Gron in New Jersey and establishes a hub on the East Coast for the company's future growth.

"We are thrilled to partner with iAnthus and embark on this journey together, marking a significant chapter in the story of Gron and our growth and innovation," said Christine Smith, founder and chief executive officer of Gron. "New Jersey marks our fifth market expansion, a testament to our approach and dedication to reaching cannabis enthusiasts across the U.S. Our sugar-coated pearl gummies, now available at all MPX-NJ locations, are just the beginning of an exciting entry in this burgeoning market, and we look forward to becoming a staple in the lives of New Jersey consumers. This venture is not just about entering a new market; it's about building connections, creating moments and elevating the cannabis experience."

Gron edibles will debut in New Jersey with the launch of sugar-coated pearls, made with natural fruit flavours and infused with cannabis extract. The 10-pack of pearls are available in six flavours and a variety of unique cannabinoid ratios including, cannabidiol, cannabinol and tetrahydrocannabinol that offer a wide range of effects for every consumer preference. In 2024, Gron will continue expanding its product offering with the launch of a full range of edible products specifically catering to diverse consumer preferences and tailored to the local market trends. The Gron full line of edibles includes: The MEGA pearl -- a single-serve 100-milligram sugar-coated gummy that is five times larger than the standard sugar-coated pearls; Pips -- decadent five-milligram, candy-coated chocolate pieces made with Fair Trade chocolate; and Gron Chocolate -- the original chocolate bars that established Gron in 2015.

About iAnthus Capital Holdings Inc.

iAnthus owns and operates licensed cannabis cultivation, processing and dispensary facilities throughout the United States.

We seek Safe Harbor.

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