Mr. Omar Khan reports

HIGH TIDE ANNOUNCES APPOINTMENT OF NEW CHIEF FINANCIAL OFFICER

Mayank Mahajan has joined High Tide Inc. in the role of chief financial officer.

Mr. Mahajan brings an exceptional range of expertise from a career in financial services, technology, manufacturing, trading and leasing that spans more than 15 years. Among his more notable accomplishments, he has overseen mergers and acquisition and business integration, debt and equity raises, contract negotiations, and led corporate governance initiatives. Mr. Mahajan has built global accounting teams while re-engineering processes to improve accountability and implementing best practices in ERP, SOX and internal controls.

Before joining High Tide, Mr. Mahajan worked with Everyday People Financial Corp., Metamaterial Inc., Jubilant Bhartiya Group (Canada, India and United States), Genpact, and S.P. Nagrath & Co. He is a registered chartered professional accountant in Canada, certified public accountant in the United States and a chartered accountant in India. Mr. Mahajan also holds a master of business administration (MBA) from Gonzaga University in Washington, United States, and a bachelor of commerce from Chaudhury Charan Singh University in India.

"Mayank will be a great addition to our team with his exceptional leadership skills, strategic financial acumen and forward-thinking mindset. His collaborative approach will help bridge the gap across all facets of our organization and will be instrumental in positioning High Tide for sustainable, long-term growth and success," said Raj Grover, founder and chief executive officer of High Tide.

"High Tide is fortunate to have achieved significant growth over the past few years, and our team recognizes that we must continually evolve to responsibly manage this growth and retain our industry leadership. Having Mayank's strong background in financial excellence as we adapt to the rapidly evolving cannabis business landscape will prove a critical asset to expand the size, scope and reach of our company. I'm very excited to welcome Mayank to our High Tide family," added Mr. Grover.

Grant of restricted share units

The company also announced that its board of directors has approved the grant of 20,000 stock options and 591,772 restricted share units to officers, directors and employees of the company pursuant to the company's omnibus plan, which became effective on June 2, 2022. Each RSU entitles the holder to acquire one common share of the company upon vesting.

About High Tide Inc.

High Tide is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world's most powerful plant and is the second-largest cannabis retailer in North America by store count. High Tide (HITI) is uniquely built around the cannabis consumer, with wholly diversified and fully integrated operations across all components of cannabis.

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