Mr. Raj Grover reports

HIGH TIDE REPORTS APPROXIMATELY $2 MILLION IN RETAIL SALES ON '4/20'

High Tide Inc. generated $1,965,000 in total retail gross revenues (total sales) on April 20, 2024 (4/20), across all retail platforms, representing a 35-per-cent increase from the previous Saturday. The company's Canadian bricks-and-mortar stores reported a 30-per-cent increase, while sales across its e-commerce platforms (Grasscity.com, Smokecartel.com, Dailyhighclub.com, Dankstop.com, Nuleafnaturals.com, FABCBD.com, BlessedCBD.co.uk and BlessedCBD.de) reported an increase of 119 per cent over the previous Saturday.

"I am excited to report continued year-over-year growth in our 4/20 sales across our retail ecosystem. Our brick-and-mortar sales have been powered by a selectively curated real estate strategy, and our unique Elite and Cabana Club offerings, which have also ensured that our store network continues to outperform industry averages. At the same time, our on-line customers, who have become accustomed to steep 4/20 deals on offer through our network of on-line stores selling consumption accessories and hemp-derived CBD [cannabidiol], helped deliver a 119-per-cent week-over-week sales increase through our e-commerce platforms," said Raj Grover, founder and chief executive officer of High Tide.

"While 4/20 is always an important day for the cannabis community, this year is extra special as it was the first time the day was celebrated legally in Germany, and possibly the final time as a Schedule I drug in the United States. We were happy to mark this occasion once again with our annual car giveaway, which was recently completed. Although the contest was open to all Canadians, I am thrilled that this year's winner happens to be an Elite member from our first-ever Canna Cabana store. We will continue innovating and delivering exciting offerings to our customers through our first-of-its-kind discount club model here in Canada and beyond, as new and exciting markets begin to open up," added Mr. Grover.

About High Tide Inc.

High Tide is the leading, community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world's most powerful plant and is the second-largest cannabis retailer in North America by store count. High Tide is uniquely built around the cannabis consumer, with wholly diversified and fully integrated operations across all components of cannabis, including:

• Brick-and-mortar retail: Canna Cabana is the largest non-franchised cannabis retail chain in Canada, with 168 current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba and Ontario, and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in North America.
• Retail innovation: Fastendr is a unique and fully automated technology that integrates retail kiosks and smart lockers to facilitate a better buying experience through browsing, ordering and pickup.
• E-commerce platforms: High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com and Dankstop.com.
• Brands: High Tide's industry-leading and consumer-facing brand roster includes Queen of Bud, Cabana Cannabis Co., Daily High Club, Vodka Glass, Puff Puff Pass, Dopezilla, Atomik, Silipipe, Evolution and more.
• CBD: High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.
• Wholesale distribution: High Tide keeps that cannabis category stocked with wholesale solutions through Valiant.
• Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and licence agreements under the Famous Brandz name.

High Tide consistently moves ahead of the currents, having been named one of Canada's Top Growing Companies in 2021, 2022 and 2023 by The Globe and Mail's Report on Business Magazine, and was named as one of the top 10 performing diversified industries stocks in both the 2022 and 2024 TSX Venture 50. High Tide was also ranked No. 1 in the retail category on the Financial Times list of Americas' Fastest Growing Companies for 2023.

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