Mr. Raj Grover reports

HIGH TIDE TO OPEN FIFTH CANNA CABANA STORE IN MISSISSAUGA, ONTARIO

High Tide Inc.'s Canna Cabana retail cannabis store located at 2901 Eglinton Ave. W, Mississauga, Ont., will begin selling recreational cannabis products and consumption accessories for adult use on Monday, April 8, 2024. This opening will mark High Tide's 168th Canna Cabana branded retail cannabis location in Canada, the 59th in the province of Ontario and the fifth in the city of Mississauga.

Located in the west end of Mississauga, this brand new Canna Cabana sits within a major power centre featuring a prominent Canadian home improvement retailer, a large provincial beer retailer, an established grocery chain and several quick-service restaurants. The new store is also well positioned to serve over 100,000 residents who live within a three-kilometre radius.

"I am thrilled to announce our fifth Canna Cabana in Mississauga, making us the largest cannabis retailer in Canada's fastest-growing city. Our first-of-its-kind innovative discount club model, coupled with a thoughtful and carefully curated retail strategy, has propelled us to over 10 per cent of market share in the provinces where we operate. All five Mississauga locations are situated in major retail power centres, surrounded by national anchor tenants with highly visible storefronts," said Raj Grover, founder and chief executive officer of High Tide.

"Our wealth of experience related to opening and operating Canna Cabana locations across the country gives me confidence that we'll be able to bring this winning approach to potential German expansion. We have been closely monitoring legislative developments there for over two years and are looking forward to bringing Canna Cabana to this lucrative market as soon as the government proceeds with their stated objective of developing regionally based pilot projects involving cannabis specialty shops," added Mr. Grover.

About High Tide Inc.

High Tide is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world's most powerful plant and is the second-largest cannabis retailer in North America by store count. High Tide is uniquely built around the cannabis consumer, with wholly diversified and fully integrated operations across all components of cannabis, including:

• Brick-and-mortar retail: Canna Cabana is the largest non-franchised cannabis retail chain in Canada, with 168 current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba and Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in North America.
• Retail innovation: Fastendr is a unique and fully automated technology that integrates retail kiosks and smart lockers to facilitate a better buying experience through browsing, ordering and pickup.
• E-commerce platforms: High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com and Dankstop.com.
• CBD (cannabidiol): High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.
• Wholesale distribution: High Tide keeps that cannabis category stocked with wholesale solutions through Valiant.
• Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and licence agreements under the Famous Brandz name.

High Tide consistently moves ahead of the currents, having been named one of Canada's Top Growing Companies in 2021, 2022 and 2023 by The Globe and Mail's Report on Business Magazine, and was named as one of the top 10 performing diversified industries stocks in both the 2022 and 2024 TSX Venture 50. High Tide was also ranked No. 1 in the retail category on the Financial Times list of Americas' Fastest Growing Companies for 2023.

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