Mr. Raj Grover reports

HIGH TIDE SIGNS LIMITED CANNABIS DISTRIBUTION AGREEMENT WITH MANITOBA LIQUOR AND LOTTERIES

Through its wholly owned subsidiary, Valiant Distribution Canada, High Tide Inc. has signed an agreement with the Manitoba Liquor and Lotteries Corp. (MBLL), through which it will be a distributor of cannabis products to cannabis retailers in Manitoba. Through this agreement, Valiant will be able to warehouse products in the province from licensed producers and distribute these products to licensed retailers while being responsible for inventory management and tracking.

"We are thrilled to be extending our wholesale and distribution services into Manitoba through Valiant Distribution Canada, building on our established set-up and experience in wholesaling cannabis products and consumption accessories in Saskatchewan, consumption accessories through our Calgary warehouse, as well as leveraging our experience and success in distributing in the United States and Europe through our warehouses in Las Vegas and Amsterdam," said Raj Grover, founder and chief executive officer of High Tide.

"This new limited distribution agreement in Manitoba further enhances our strategic relationships with key partners across all segments of our business while continuing to deepen our expertise across the broader cannabis value chain. We look forward to building on our record of delivering efficiency and a high level of service in Manitoba and encourage other provinces to follow Manitoba and Saskatchewan's lead in leveraging private-sector expertise in wholesale distribution and fulfilment services," added Mr. Grover.

About Valiant Distribution Canada

Founded in 2011 as RGR Canada, Valiant Distribution is a North American wholesaler of premium consumption accessories with distribution facilities in Las Vegas, Calgary and Amsterdam. As the backbone of High Tide's vertical integration strategy, Valiant distributes consumption accessories to all High Tide retail channels alongside its own international network of retail and distribution partners.

About High Tide Inc.

High Tide is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world's most powerful plant. High Tide is uniquely built around the cannabis consumer, with wholly diversified and fully integrated operations across all components of cannabis, including:

• Brick-and-mortar retail: Canna Cabana is the largest non-franchised cannabis retail chain in Canada, with 163 current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba and Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in North America.
• Retail innovation: Fastendr is a unique and fully automated technology that integrates retail kiosks and smart lockers to facilitate a better buying experience through browsing, ordering and pickup.
• E-commerce platforms: High Tide operates a suite of leading accessory sites across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com and Dankstop.com.
• CBD (cannabidiol): High Tide continues to cultivate the possibilities of consumer CBD through Nuleafnaturals.com, FABCBD.com, blessedcbd.de and blessedcbd.co.uk.
• Wholesale distribution: High Tide keeps that cannabis category stocked with wholesale solutions through Valiant.
• Licensing: High Tide continues to push cannabis culture forward through fresh partnerships and licence agreements under the Famous Brand name.

High Tide consistently moves ahead of the currents, having been named one of Canada's Top Growing Companies in 2021, 2022 and 2023 by The Globe and Mail's Report on Business Magazine, and it was ranked No. 1 in the retail category on the Financial Times list of Americas' Fastest Growing Companies for 2023.

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