Mr. Raj Grover reports

HIGH TIDE TO OPEN FIRST CANNA CABANA STORE IN FORT MCMURRAY, ALBERTA

High Tide Inc.'s Canna Cabana retail cannabis store located at 118 Millennium Dr., Fort McMurray, will begin selling recreational cannabis products and consumption accessories for adult use tomorrow, Jan. 27, 2024. This opening will mark High Tide's 163rd Canna Cabana-branded retail cannabis location in Canada, the 79th in the province of Alberta and the first in the regional municipality of Wood Buffalo.

Fort McMurray is considered to be the heart of Alberta's oil and gas production and is the major population centre for the regional municipality of Wood Buffalo. It is home to thousands of Canadians from across the country who travel to Fort McMurray to work in Alberta's lucrative oil sands industry. With a population of approximately 100,000, Wood Buffalo is the sixth most populous municipality in the province. This brand-new Canna Cabana is the first location in Fort McMurray. It is located in the Timberlea shopping plaza, a major retail power centreon the north side of the municipality. Situated off two of the main local roadways, this Canna Cabana is surrounded by a mix of high-density, multifamily and single-family residences.

"I am thrilled to announce the opening of our first store in Fort McMurray, which is the beating heart of Alberta's oil and gas industry. We believe that this strategically located, first Canna Cabana store in Fort Mac is poised for great success and should perform above our provincial average, especially given the fact that its population is made up of a large percentage of highly paid oil sands workers," said Raj Grover, founder and chief executive officer of High Tide.

"Even though we are already the largest cannabis retailer in Alberta, we continue to find new and exciting markets and opportunities to expand within our home province. Our innovative discount club model is quickly becoming a household name for all things cannabis across Canada, as seen through our rapidly growing membership numbers, which exceeded 1.2 million as of our third fiscal quarter disclosure. We look forward to welcoming new Elite and Cabana Club members in this exciting new market," added Mr. Grover.

About High Tide Inc.

High Tide is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world's most powerful plant. High Tide (HITI) is uniquely built around the cannabis consumer, with wholly diversified and fully integrated operations across all components of cannabis.

We seek Safe Harbor.