Mr. Raj Grover reports

HIGH TIDE OPENS NEW CANNA CABANA STORE IN FORMER KIARO LOCATION

High Tide Inc.'s Canna Cabana retail cannabis store located at 20th St. West, Saskatoon, Sask., will begin selling recreational cannabis products and consumption accessories for adult use today. This opening will mark High Tide's 158th Canna Cabana branded retail cannabis location in Canada, the 11th in the province of Saskatchewan and the second in Saskatoon.

This Canna Cabana location is situated within the downtown community of Riversdale, one of the three original settlements of Saskatoon. As in other cities, this older neighbourhood has been undergoing a transformation since 2009, welcoming many new businesses and shoppers. Right off a major thoroughfare through Saskatoon, this store is just a few blocks from Midtown Common, a bustling shopping plaza with major big-name retail brands and a movie theatre. Saskatoon is the largest city in Saskatchewan, with a population of over 250,000, and Riversdale is a brand-new market for Canna Cabana.

"This exciting new Canna Cabana is opening in the former location of Kiaro Cannabis, a prime retail storefront. Following on the heels of our recent announcement of Canna Cabana opening in a former Fire & Flower location in Calgary, this store is another excellent example of how we are capitalizing on saving build-out costs by targeting prime pre-existing cannabis retail locations for our new stores. In this hypercompetitive Canadian cannabis landscape, I have said that every dollar counts and these opportunities expand our footprint at a much lower cost," said Raj Grover, founder and chief executive officer of High Tide.

"Riversdale is the neighbourhood closest to the downtown core and features many shops, restaurants and other businesses that will draw new customers, Elite and Cabana Club members into our newest Cabana. Saskatchewan is also the most cannabis-friendly business province where our innovative discount club model has the greatest opportunity to service our new and existing loyal club members by providing them with a unique and compelling variety of products at unbeatable prices, as we are able to work directly with licensed producers to bring in a variety of differentiated products to meet our customer's evolving demands. We anticipate opening a few more locations before the end of this calendar year. So, stay tuned," added Mr. Grover.

About High Tide Inc.

High Tide is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world's most powerful plant. High Tide (HITI) is uniquely built around the cannabis consumer, with wholly diversified and fully integrated operations across all components of cannabis.

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