The Globe and Mail reports in its Thursday, July 13, edition that Canaccord Genuity analyst Matt Bottomley started coverage on High Tide with a "buy" recommendation and $4 share target. The Globe's Darcy Keith writes in the Eye On Equities column that analysts on average target the shares at $5.88. Mr. Bottomley says in a note: "High Tide is currently the leading non-franchised cannabis/accessory retailer in Canada, utilizing a retention-oriented discount loyalty program that has already amassed greater than 1 million members. With a strong consumer following, High Tide's retail locations have consistently outperformed provincial per-store averages in what is still a saturated Canadian landscape." He notes the company currently operates 153 retail locations, spanning five Canadian provinces, with a leading national retail market share that sits at more than 8 per cent of Canada's $4.7-billion legal cannabis market. The Globe says Mr. Bottomley likes High Tide for its differentiated exposure in a saturated Canadian cannabis retail sector. Mr. Bottomley adds, "High Tide has been able to consistently outperform overall macro-level trends."