Mr. David Ingram reports

GOEASY LTD. ANNOUNCES CEO CHANGE

Dan Rees will step down as chief executive officer of goeasy Ltd., effective Dec. 31, 2025, due to a blood disorder that requires him to resign from his position. The board of directors will appoint Patrick Ens, currently president of easyfinancial, as the company's next chief executive officer, effective Jan. 1, 2026.

To ensure continuity, Mr. Rees will serve as special adviser to the CEO from Jan. 1 through June 30, 2026.

"On behalf of the board of directors, I want to extend our appreciation to Dan for his leadership during what has been a brief but important period for our organization," said David Ingram, executive chair of goeasy. "Dan stepped into the role during a pivotal phase in our evolution and brought his experience and insights to the organization. While this was an unexpected development for Dan and for goeasy, we fully respect and support his decision to prioritize his health. We are grateful that he will remain involved to ensure a smooth transition of responsibilities to Patrick."

Mr. Rees added: "It has been an honour to serve as CEO of goeasy. This is an exceptional organization with a meaningful mission, an ambitious strategy and a strong team. Although my health requires me to step back from the demands of this role, I will be fine, and I remain deeply committed to supporting Patrick and the business through this transition."

The board's decision to appoint Mr. Ens reflects a thoughtful succession planning process that identified him (externally) in 2023 as a high-potential future CEO. He joined goeasy in 2024, after a successful 17-year tenure with Capital One Canada before joining goeasy. Prior to being appointed president of Capital One Canada in 2021, Mr. Ens held numerous other executive positions within the marketing, risk and product functions, after beginning his career there as a risk analyst. At goeasy, Mr. Ens has demonstrated exceptional strategic leadership, his deep expertise in consumer lending and credit, and a proven ability to elevate high-performing teams. Under his guidance, easyfinancial has experienced some of its strongest periods of balanced growth. Mr. Ens obtained a bachelor of commerce from Queen's University in 2006 and was recently appointed to the board of directors of the Canadian Lenders Association in 2025.

"Patrick was viewed as a succession candidate prior to joining goeasy and that has only been reinforced since the day he joined our team," continued Mr. Ingram, who served as goeasy's CEO for 18 years. "He combines analytical strength, operational experience and a deep understanding of the needs of everyday Canadians. The board of directors and I are confident that Patrick is the right leader to guide goeasy as we continue our growth trajectory and pursue our long-term ambition of becoming the leading non-prime lender in Canada and beyond."

Mr. Ens said: "I am honoured by the confidence that the board and our executive team have placed in me. goeasy is an extraordinary company with a clear purpose and a strong foundation for the future. I look forward to building on Dan's contributions, working closely with our talented teams across Canada, and continuing our commitment to responsible lending and exceptional customer experiences."

About goeasy Ltd.

goeasy is a Canadian company, headquartered in Mississauga, Ont., that provides non-prime leasing and lending services through its easyhome, easyfinancial and LendCare brands. Supported by over 2,600 employees, the company offers a wide variety of financial products and services, including unsecured and secured instalment loans, merchant financing through a variety of verticals, and lease-to-own merchandise. Customers can transact seamlessly through an omnichannel model that includes on-line and mobile platforms, over 400 locations across Canada, and point-of-sale financing offered in the retail, power sports, automotive, home improvement and health care verticals, through approximately 11,300 merchant partners across Canada. Throughout the company's history, it has acquired and organically served over 1.6 million Canadians and originated approximately $18.5-billion in loans.

goeasy's common shares are listed on the Toronto Stock Exchange under the trading symbol GSY. goeasy is rated BB-minus with a stable trend from S&P and Ba3 with a stable trend from Moody's.