Mr. James Obright reports

GOEASY LTD. RESPONDS TO MISLEADING SHORT SELLER REPORT

goeasy Ltd. has provided the following response to a false and malicious short attack: goeasy is aware of the report published by Jehoshaphat Research, a firm that has taken a short position in the company's shares and therefore stands to benefit financially from a decline in goeasy's stock price.

goeasy categorically denies and refutes the characterizations and conclusions presented in this report and wants to assure all stakeholders that goeasy remains confident in both the quality of the company's consumer loan portfolio and the company's ability to serve Canadians with near-to-non-prime credit in a responsible, sustainable way. To goeasy's knowledge, this short seller has not made any effort to engage with the company. Instead, it chose to publish an unfounded and misleading document with the clear purpose of advancing its short-selling agenda.

For decades, goeasy has delivered profitable growth, exercised disciplined risk management and provided transparent financial reporting, consistent with industry standards. goeasy's continuing investor reports and audited financial statements, prepared in accordance with international financial reporting standards, all demonstrate the company's commitment to transparency.

The company currently has a provision for future loan losses of over $400-million on its balance sheet. This provision has already been expensed through the income statement and resides on the balance sheet to absorb future losses. Already in the first half of the year, the company has received net principal payments from its customers in excess of $600-million and generated revenues of $810-million, which together demonstrate the quality and health of goeasy's loan portfolio.

The company also reaffirms its most recently issued guidance and stands firmly behind its results, which reflect the strength and quality of its business.

goeasy cautions shareholders from making investment decisions based on the short seller report.

About goeasy Ltd.

goeasy is a Canadian company, headquartered in Mississauga, Ont., that provides non-prime leasing and lending services through its easyhome, easyfinancial and LendCare brands. Supported by over 2,600 employees, the company offers a wide variety of financial products and services, including unsecured and secured instalment loans, merchant financing through a variety of verticals, and lease-to-own merchandise. Customers can transact seamlessly through an omnichannel model that includes on-line and mobile platforms, over 400 locations across Canada, and point-of-sale financing offered in the retail, power sports, automotive, home improvement and health care verticals, through approximately 11,200 merchant partners across Canada. Throughout the company's history, it has acquired and organically served approximately 1.6 million Canadians and originated over $17.5-billion in loans.

Accredited by the Better Business Bureau, goeasy is the proud recipient of several awards in recognition of its exceptional culture and continued business growth, including inclusion in Time magazine's inaugural list of Canada's Best Companies, 2024 Best Workplaces in Financial Services & Insurance, and Waterstone Canada's Most Admired Corporate Cultures; ranking on the 2022 Report on Business Women Lead Here executive gender diversity benchmark; placing on the 2024 Report on Business ranking of Canada's Top Growing Companies; ranking on the TSX30; receiving the Greater Toronto Top Employers Award; and having been certified as a Great Place to Work. The company is represented by a diverse group of team members from over 90 nationalities who believe strongly in giving back to communities in which the company operates. To date, goeasy has raised and donated over $6.5-million to support its long-standing partnerships with BGC Canada and many other local charities.

goeasy's common shares are listed on the Toronto Stock Exchange under the trading symbol GSY.

We seek Safe Harbor.