The Globe and Mail reports in its Thursday, April 10, edition that TD Cowen analyst Graham Ryding commenced coverage on goeasy with a "buy" recommendation and a $199 share target. The Globe's David Leeder writes that analysts on average target the shares at $239.11. Mr. Ryding says in a note: "goeasy provides investors with exposure to a fast-growing Canadian financial company. The non-prime consumer lender has a track record of double-digit loan, revenue and earnings growth, which we expect to persist. U.S. tariff uncertainty appears largely priced-in, implying an attractive risk-reward, in our view. There are several areas 'we like' about Goeasy. These include: 1) a strong growth profile and attractive market opportunity to support future growth; 2) a multi-year track record of solid execution against guidance; and 3) increased scale driving margin expansion, strong profitability, and credit performance. Our estimates are in line with guidance and reflect EPS growth of 15 per cent/22 per cent in 2025/2026, with expanding margins and stable ROEs." The Globe reported on Jan. 29 that Desjardins Securities analyst Gary Ho had reaffirmed his "buy" recommendation for goeasy. The shares could then be had for $182.98.