Mr. David Ingram reports

GOEASY LTD. ANNOUNCES APPOINTMENT OF DAN REES AS CHIEF EXECUTIVE OFFICER

goeasy Ltd. has appointed Dan Rees as chief executive officer.

Mr. Rees joins goeasy following a successful 25-year career with Scotiabank, where he held progressively senior executive roles. From 2019 to 2024, Mr. Rees served as Scotiabank's group head of Canadian banking, where he demonstrated a record of driving impressive results while leading the largest revenue portfolio of $13-billion and a lending portfolio of approximately $450-billion at the bank. He oversaw eight distribution channels spanning retail, small business, commercial and insurance for Canadian banking, and ultimately strengthened the bank's competitive position. His tenure was marked by generating new revenue opportunities, developing continuous improvement initiatives and boosting Scotiabank's customer satisfaction ranking to a lead position amongst Canada's big banks. Mr. Rees will officially join the company on March 3, 2025, and will assume responsibility in May, 2025, after a transition period.

"Dan is the first external CEO to lead our organization in 25 years, and his appointment is an exciting milestone and signal of goeasy's ambition," said David Ingram, goeasy's executive chair. "Dan brings a depth of experience in financial services that was unmatched by any other candidate, and he will be exceptionally positioned to lead our business through its next stage of growth. His entrepreneurial approach aligns well with our culture, and his addition strengthens the executive team on their journey to expand our existing products and channels of distribution to become the largest and best-performing non-prime lender in Canada and beyond."

In recent years, Mr. Rees's notable achievements include establishing strategic partnerships such as the Scene loyalty program with Sobeys, was prime on the Canadian Tire Bank relationship which culminated in the sale of ownership back to Canadian Tire, and oversight of the centralization and consolidation of the bank's legacy operational functions leading to gains in operating leverage and efficiency. In his last role, Mr. Rees also had accountability for the digital challenger-bank platform Tangerine, where he more than doubled revenue and earnings, and the No. 1 automotive finance business in Canada, including Scotia Dealer Advantage, which provides near- and non-prime lending solutions through auto dealers.

Mr. Rees's specific and diverse combination of experiences in financial services will enhance goeasy's market-leading revenue growth and ambition to scale the loan portfolio from $4.6-billion at the end of 2024 to between $7-billion and $8-billion by the end of 2027 through product and distribution channel expansion, including a revolving card product, a quest for streamlined operations leading to superior customer experiences, all while continuing to deliver exceptional value to the company's shareholders.

Prior to being appointed group head of Canadian banking, Mr. Rees held several executive positions within operations, risk, global banking and markets, human resources, and retail banking. Mr. Rees holds an honours bachelor of economics and commerce degree from Queen's University, and a master of science degree in management from the London School of Economics.

"I am excited to join goeasy and grateful for the opportunity to lead this incredible Canadian company," said Mr. Rees. "I have admired the evolution of goeasy for some time now and look forward to being a part of the unique culture, and the commitment to improve the lives of everyday Canadians. I am energized by the incredible potential to drive growth and further enhance the experience for our customers and employees."

About goeasy Ltd.

goeasy is a Canadian company, headquartered in Mississauga, Ont., that provides non-prime leasing and lending services through its easyhome, easyfinancial and LendCare brands. Supported by over 2,500 employees, the company offers a wide variety of financial products and services, including unsecured and secured instalment loans, merchant financing through a variety of verticals, and lease-to-own merchandise. Customers can transact seamlessly through an omnichannel model that includes on-line and mobile platforms, over 400 locations across Canada, and point-of-sale financing offered in the retail, powersports, automotive, home improvement and health care verticals, through over 10,800 merchant partners across Canada. Throughout the company's history, it has acquired and organically served over 1.5 million Canadians and originated over $16-billion in loans.