The Globe and Mail reports in its Monday, March 3, edition that goeasy has appointed Dan Rees as its new chief executive officer to lead an expansion during a time of rising financial stress for Canadians. The Globe's James Bradshaw writes that Mr. Rees, who was announced as CEO on Monday, has nearly 25 years of experience at Bank of Nova Scotia, where he headed the Canadian banking division. He is the first CEO hired from outside the Mississauga-based company.
goeasy specializes in providing loans to individuals with lower credit scores who often struggle to qualify for loans from major banks. After leaving Scotiabank in late 2023, Mr. Rees sought a role in a public financial services company to leverage his lending expertise. goeasy is growing quickly in its niche, despite being significantly smaller than Scotiabank. goeasy has made more than
$16-billion of loans to about 1.5 million customers, and has a current loan portfolio worth $4.6-billion as of the end of 2024.
goeasy's customers are a subset of some nine million
Canadians that have non-prime credit scores -- also called subprime or near-prime borrowers. It has more than 400 branches in
Canada, in every province and major city.
© 2025 Canjex Publishing Ltd. All rights reserved.