Mr. Farhan Ali Khan reports

GOEASY LTD. ANNOUNCES RENEWAL OF NORMAL COURSE ISSUER BID

goeasy Ltd. has received Toronto Stock Exchange acceptance of its notice of intention to renew its normal course issuer bid (NCIB). Pursuant to the NCIB, goeasy may purchase for cancellation up to an aggregate of 1,293,283 common shares in the capital of the company, representing approximately 10 per cent of goeasy's public float. As at Dec. 10, 2024, goeasy had 16,728,495 common shares issued and outstanding.

Under the NCIB, goeasy may purchase up to 14,113 of its common shares on the TSX during any trading day, representing 25 per cent of the average daily trading volume of 56,453 common shares on the TSX for the six months ended Nov. 30, 2024, other than block purchase exemptions. Purchases under the NCIB may commence on Dec. 23, 2024, and continue until Dec. 22, 2025, or such earlier date as goeasy completes its purchases pursuant to the NCIB.

The NCIB will be conducted through the facilities of the TSX or alternative Canadian trading systems, if eligible, and the price that goeasy will pay for any common shares will be the market price prevailing at the time of purchase or such other price as may be permitted. Purchases under the NCIB will be made by means of open market transactions or other such means as a securities regulatory authority may permit.

In connection with the NCIB renewal, the company also announces that it has entered into an issuer automatic purchase plan agreement with an independent designated broker responsible for making purchases of common shares pursuant to the plan. Under the plan, the broker will have sole discretion to purchase common shares pursuant to the NCIB during trading blackout periods established under the company's insider trading policy, subject to the price limitations and other terms of the plan and the rules of the TSX. The company may instruct the broker to make specific purchases and suspend or terminate the plan, provided in each case that the company certifies to the broker that it is not in possession of any material undisclosed information and such request is otherwise in compliance with the terms of the plan.

Under its current normal course issuer bid, which commenced on Dec. 21, 2023, and expires on Dec. 20, 2024, the number of common shares that could be repurchased for cancellation was 1,270,245. As of Dec. 17, 2024, the company had purchased for cancellation 92,903 common shares, through the facilities of the TSX and alternative Canadian trading systems, at a volume weighted average price of $166.89 per common share.

The NCIB will provide goeasy with the flexibility to purchase common shares as part of its capital management strategy, which is designed to maintain healthy capital levels while balancing the objective of generating shareholder value.

About goeasy Ltd.

goeasy is a Canadian company, headquartered in Mississauga, Ont., that provides non-prime leasing and lending services through its easyhome, easyfinancial and LendCare brands. Supported by over 2,500 employees, the company offers a wide variety of financial products and services, including unsecured and secured instalment loans, merchant financing through a variety of verticals, and lease-to-own merchandise. Customers can transact seamlessly through an omnichannel model that includes on-line and mobile platforms, over 400 locations across Canada, and point-of-sale financing offered in the retail, powersports, automotive, home improvement and health care verticals, through over 10,500 merchant partners across Canada. Throughout the company's history, goeasy has acquired and organically served approximately 1.5 million Canadians and originated over $15.1-billion in loans.

goeasy's common shares are listed on the TSX under the trading symbol GSY. goeasy is rated BB minus with a stable trend from S&P and Ba3 with a stable trend from Moody's.