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Globe/wire say Apple makes big AI move with Google

2026-01-13 08:28 ET - In the News

See In the News (C-AAPL) Apple CDR (CAD Hedged)

The Globe and Mail reports in its Tuesday edition that Apple will use Google's Gemini models for its revamped Siri coming later this year under a multiyear deal that deepens the tech giants' artificial-intelligence alliance and bolsters Alphabet's position in the race against OpenAI. A Reuters dispatch to The Globe says the deal announced Monday marks a major vote of confidence for Google. Its technology already drives much of Samsung's Galaxy AI, but the Siri deal unlocks a large market with Apple's installed base of more than two billion active devices. "After careful evaluation, Apple determined Google's AI technology provides the most capable foundation for Apple Foundation Models," Google said, adding that its models will also power other future Apple Intelligence features. Alphabet has been jostling with OpenAI for the Apple deal, the financial details of which were not disclosed. The iPhone maker had in late 2024 rolled out ChatGPT into its devices, allowing the company's Siri voice assistant to tap into the chatbot's expertise to answer complicated questions. Apple said there were no major changes to the ChatGPT integration at the time. The deal appears to make Tesla boss Elon Musk's xAI more isolated.

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