The Financial Post reports in its Wednesday, April 17, edition that Gildan Activewear chief executive officer Vince Tyra, fighting an activist shareholder's push to oust him, says he will boost the company's profit with a credible plan that includes reviving the American Apparel brand and expanding deeper into overseas markets. A Bloomberg dispatch to the Post reports that Mr. Tyra was appointed in December after the board dismissed CEO Glenn Chamandy following a disagreement over Gildan's direction. Since then, investment manager Browning West has led a campaign to replace the majority of the board, dump Mr. Tyra and reinstate Mr. Chamandy -- a plan that shareholders owning about a third of the stock have publicly supported. On Monday, Mr. Tyra made his case for staying. He said: "Our plan, it's ambitious, it's realistic and it's credible. It's stuff that we are not just creating. We're working on it today." Mr. Tyra set out several initiatives such as increasing brand awareness and reinvigorating "dormant" American Apparel. Gildan will also look to regain share in certain international markets, such as Germany. Mr. Tyra said, "I've done low-cost marketing before, we're not going to explode the budget."