Mr. Jean-Guy Desjardins reports

FIERA CAPITAL APPOINTS MAXIME MENARD AS PRESIDENT AND CHIEF EXECUTIVE OFFICER, FIERA CANADA AND GLOBAL PRIVATE WEALTH

Fiera Capital Corp. has appointed Maxime Menard as president and chief executive officer, Fiera Canada and global private wealth, effective Jan. 8, 2024. He will be based in Montreal and joining Fiera Capital's executive committee.

Mr. Menard will be responsible for Fiera Capital's Canadian activities and global private wealth activities. He will collaborate closely with the public markets and private markets leadership teams to ensure alignment with the company's strategic priorities. His impressive network of institutional, financial intermediary and private wealth clients, combined with his broad expertise, will not only create major new business opportunities for Fiera Capital but also reinforce the company's brand identity and strength.

"Maxime's exceptional career reflects his ability to play a strategic leadership role to drive performance and stay atop of market trends, as well as develop successful client relationships," said Jean-Guy Desjardins, chairman of the board and global chief executive officer. "His extensive knowledge and understanding of the asset management landscape will add to the strong executive team we already have in place and contribute to the firm's success. We are ready to begin 2024 with a solid plan for growth and increased sales and distribution resources in each of our four key regions in order to develop new business opportunities and enter new markets."

"I am thrilled to step into this new role and join Fiera Capital's high performing and dedicated team. I see this as a tremendous opportunity to contribute to the firm's expansion, leveraging our top-tier investment platform," said Mr. Menard. "Our ability to build diversified portfolios with a range of public and private market strategies is a unique and highly competitive advantage in the industry. We can drive a substantial increase in our revenue and make a lasting impact in the Canadian market."

Mr. Menard is a successful and renowned leader with over 25 years of experience in the investment industry. Before joining Fiera Capital, he has spent 20 years in leadership positions at Jarislowsky Fraser, acting as president, chief executive officer, and a member of the board of directors and management committee for the last five years. He holds a bachelor of business administration from York University and an MBA from HEC Montreal. He sits on the board of the Canadian Coalition for Good Governance and was named vice-chair in June, 2023.

About Fiera Capital Corp.

Fiera Capital is a leading independent asset management firm with a growing global presence. The company delivers customized and multiasset solutions across public and private market asset classes to institutional, financial intermediary and private wealth clients across North America, Europe and key markets in Asia. Fiera Capital's depth of expertise, diversified investment platform and commitment to delivering outstanding service are core to the mission of being at the forefront of investment management science to create sustainable wealth for clients. Fiera Capital trades under the ticker FSZ on the Toronto Stock Exchange.

Headquartered in Montreal, Fiera Capital, with its affiliates in various jurisdictions, has offices in over a dozen cities around the world, including New York (United States), London (United Kingdom) and Hong Kong (Special Administrative Region).

Each affiliated entity of Fiera Capital only provides investment advisory or investment management services, or offers investment funds in the jurisdictions where the affiliate is authorized to provide services pursuant to an exemption from registration and/or the relevant product is registered.

Fiera Capital does not provide investment advice to U.S. clients or offer investment advisory services in the United States. In the U.S., asset management services are provided by Fiera Capital's affiliates, who are investment advisers who are registered with the U.S. Securities and Exchange Commission or exempt from registration. Registration with the SEC does not imply a certain level of skill or training.