The Globe and Mail reports in its Monday, Aug. 18, edition that Ford describes its new electric vehicle initiative as a "Model T moment," claiming it could revolutionize the industry like its first car did over a century ago. The Globe's Gus Carlson writes that the recent announcement of a multibillion-dollar investment, however, in a redesigned, value-priced electric vehicle pickup truck comes at a challenging time, raising concerns it could turn into an "Edsel moment" for Ford and the sector. Ford is facing challenges in the EV market, as demand, sentiment and legislation are trending negatively. Recent disappointing quarterly results from Rivian and Lucid highlight a market with growing uncertainties. Global EV sales have fallen due to high prices, range anxiety and charging infrastructure issues, with a worsening regulatory environment being especially concerning in the U.S. market. The Trump administration has moved to eliminate the low-emission regulatory credits that have propped up revenue at pure-play/EV companies such as Lucid. More chilling is the elimination of the U.S. federal EV retail tax credit, which expires on Sept. 30. The incentive was part of the Joe Biden administration's green agenda.