Mr. Konrad Wasiela reports

ESE ENTERTAINMENT ANNOUNCES NEW PARTNERSHIP DEAL FOR 2024

ESE Entertainment Inc. has partnered with Pringles for the Samsung Galaxy Ultraliga e-sports tournament. This partnership, facilitated by Sportfive, marks one of Pringles's largest engagements in e-sports to date.

Pringles, owned by the Kellogg Company, has a notable history in e-sports, previously sponsoring the 2019 to 2020 League of Legends European Championship (LEC) and collaborating with the G2 e-sports team.

"Our partnership with Samsung Galaxy Ultraliga aligns perfectly with our commitment to supporting emerging talent in e-sports. We're excited to contribute to the e-sports community in Poland," said Agnieszka Niedbala, Pringles's brand manager for the CEE (Central and Eastern Europe) region.

As the new partner, the Pringles brand logo will be featured in all league-related materials, on social media profiles, during Polsat Games channel broadcasts and on co-streams with popular creators. Additionally, a special Pringles commercial designed for gaming enthusiasts and e-sports fans will be aired during on-line broadcast breaks.

"The involvement of Pringles in the Samsung Galaxy Ultraliga is a significant milestone for us," remarked Jedrzej Steszewski, director of European Union operations of ESE. "It's a promising start to the season for League of Legends enthusiasts in Europe and the surrounding region. The audience engagement we've seen is a positive indicator of the exciting developments we expect in the coming months."

About ESE Entertainment Inc.

ESE is a global technology company focused on gaming. The company provides a range of services to leading video game developers, publishers and brands by providing technology, infrastructure and fan engagement services internationally. ESE also operates its own e-commerce channels, e-sports teams and gaming leagues.

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