13:23:26 EDT Mon 30 Mar 2026
Enter Symbol
or Name
USA
CA



Empire Company Ltd
Symbol EMP
Shares Issued 128,525,684
Close 2026-03-27 C$ 49.44
Market Cap C$ 6,354,309,817
Recent Sedar+ Documents

Globe/CP say Empire stops highlighting what's Canadian

2026-03-30 07:12 ET - In the News

Also In the News (C-L) Loblaw Companies Ltd
Also In the News (C-MRU) Metro Inc

The Globe and Mail reports in its Saturday, March 28, edition that Empire is removing signage that highlights Canadian products from its store shelves. A Canadian Press dispatch to The Globe reports that this occurs about a year after major grocers started using maple leaves and other symbols to indicate homegrown products amid a trend among shoppers to buy Canadian. Empire will continue to stock local products but will mostly leave it to customers to decide the origin of a product. The buy Canadian wave surged last year as President Donald Trump's attacks on trade with Canada and the world led to a litany of economic uncertainty, tariffs and other threats. As consumers shunned American-made products, grocers responded by shoring up their domestic and international supply chains. Grocers began adding signage to their shelves to more clearly indicate which products had Canadian ties. Loblaw began marking items that saw price increases owing to tariffs with a "T" symbol. Both Metro and Loblaw told CP their buy Canadian signage will remain in place. In recent months, the buy Canadian trend has been losing momentum, with some customers reverting to just purchasing the cheapest option available, regardless of its origin.

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