Mr. Martin Ethier reports

CAN-AM MOVES TOWARD A MORE IMMERSIVE RIDING EXPERIENCE

Can-Am, a brand of BRP Inc., has recently unveiled its product news for model year 2024 across its three-wheel-vehicle lineup. One of the core areas of focus is enhancing the rider connectivity experience on all Can-Am Spyder F3 and RT models, which will feature an all-new 10.25-inch colour touch screen with Apple CarPlay. This technology will be woven into the existing BRP Connect platform, and will allow iPhone users to use Apple CarPlay and all its compatible apps.

"We are constantly looking to improve the rider experience through innovation," said Martin Ethier, marketing director, Can-Am three-wheel and motorcycles at BRP. "The introduction of Apple CarPlay is a big step toward that, and it directly addresses feedback we have received from Can-Am owners around the world. Riders will now have a smarter, safer way to stay connected while riding."

2024 Can-Am Spyder visual enhancements:

• All 2024 Can-Am Spyder F3 models will receive updated LED headlights, providing more visibility once the sun goes down, as well as giving the Spyder F3 a bold new modern look.
• The Can-Am Spyder F3 limited special series model will be available in a timeless Cognac colourway and feature 10-spoke wheels, giving it an eye-catching presence whether sitting still or cruising down the highway.
• Can-Am Spyder F3-T and F3 limited models will receive a new supersport grill for an enhanced visual presence.
• The Can-Am Spyder F3-S, which is the most sport oriented of all Can-Am Spyder models, returns with sleek monolith black body panels, a red frame and all-black 10-spoke wheels.
• The Can-Am Spyder RT Sea-to-Sky, Can-Am's top-of-the-line luxury touring model, will receive an all-new Vegas white satin paint scheme along with a mocha wheel colour, further highlighting the look and feel of this ultracomfortable model.

2024 Can-Am Ryker visual enhancements:

• On the Can-Am Ryker side of the lineup, the versatile Can-Am Ryker Rally model will now feature hyper silver wheels, enhancing its all-road look even further.

The Can-Am Ryker lineup remains a perfect option for people looking for an incredibly fun ride, regardless of experience with accessible pricing and ease of use. With many different colour panel kits available, customization is at the forefront of every Can-Am Ryker owner's list.

50th anniversary

Two thousand twenty-three marks the 50th anniversary of Can-Am, which has pushed the limits of convention with passion, creativity and a rebellious attitude since the very beginning. It started with winning the International Six Day Enduro and motocross championships, and has evolved to the introduction of the Can-Am ATV (all-terrain vehicle), innovative Can-Am three-wheel vehicle lineup and award-winning Can-Am side-by-side vehicles. Can-Am has always done things its own way, and that will hold true well into the future.

2023 international female ride day

With the largest female ownership in the on-road riding industry at 34 per cent and more than 18,000 members in its WOOR (women of on-road) Facebook group, Can-Am continues to change the face of riding and open the road to women. As part of that, each May, Can-Am participates in international female ride day (IFRD), bringing women from all over the world together to celebrate those who live for the thrill of the ride. This year, Can-Am organized multiple rides around the globe with hundreds of participants riding Can-Am three-wheel vehicles and celebrating the power and freedom of riding.

The shoe surgeon collaboration

Can-Am continues to bring more people into riding by appealing to different audiences. One example of that is the brand's collaboration with the shoe surgeon. The result is three custom Can-Am Ryker three-wheel vehicles along with three styles of Can-Am-inspired riding shoes each pushing the limits of creativity, following themes of inclusivity, heritage and the love of the ride. Ultimately, the vehicles will be used to help raise awareness and money toward fighting intimidation and influencing positive behaviour, which is BRP's global social cause.

Can-Am three-wheel retail update

Can-Am three-wheel continues to grow, with market share gains of 20 percentage points over the past three years in North America, with retail sales more than doubling in the past four years. New riders make up a significant portion, as 61 per cent of recent Can-Am owners are new to the three-wheel category, and 40 per cent of recent Can-Am owners are new to the on-highway segment (two-wheel or three-wheel).

Looking ahead: electric vehicle introductions, including Can-Am Pulse and Origin electric motorcycles

BRP is committed to offering electric options in all its existing product lines. A rollout of EV models is planned over the next few years, with the last product introduction expected before the end of 2027 instead of 2026 as originally planned.

Furthermore, BRP has announced the coming launch of new electric categories, including the return of Can-Am on two-wheel motorcycles with the all-electric Can-Am Pulse and Origin. The product development team is making solid progress, and the construction of the plant in Queretaro is well under way. Can-Am plans to release all specs of these two models and start taking orders next summer, with the first Can-Am motorcycles expected to hit the road before the end of 2024. In the meantime, the team is conducting testing in all possible usage conditions. Early feedback from test riders is that both of these exciting new models deliver a powerful, smooth and thrilling riding experience.

About BRP Inc.

BRP is a global leader in the world of powersports products, propulsion systems and boats built on over 80 years of ingenuity and intensive consumer focus. Through its portfolio of industry-leading and distinctive brands featuring Ski-Doo and Lynx snowmobiles, Sea-Doo watercraft and pontoons, Can-Am on- and off-road vehicles, Alumacraft and Quintrex boats, Manitou pontoons, and Rotax marine propulsion systems, as well as Rotax engines for carts and recreational aircraft, BRP unlocks exhilarating adventures and provides access to experiences across different playgrounds. The company completes its lines of products with a dedicated parts, accessories and apparel portfolio to fully optimize the riding experience. Committed to growing responsibly, BRP is developing electric models for its existing product lines and exploring new low-voltage and human-assisted product categories. Headquartered in Quebec, Canada, BRP has annual sales of $10-billion from over 130 countries and a global work force of close to 23,000 driven, resourceful people.

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