Mr. Peter Curran reports
COVEO REDEFINES ECOMMERCE DISCOVERY WITH SEARCH-NATIVE CONVERSATIONAL AI
Coveo Solutions Inc. has launched Coveo Conversational Product Discovery, a new capability within Coveo for Commerce that allows shoppers to discover products through natural-language conversations embedded directly within the search experience.
Unlike stand-alone AI (artificial intelligence) chat bots that fragment shopping journeys, Coveo Conversational Product Discovery integrates conversation into the core of commerce search. Shoppers can describe what they need in their own words and receive curated product results grounded in catalogue data, all while retaining the speed, relevance and merchandising control that is part of a traditional search experience.
With Coveo Conversational Product Discovery, shoppers can:
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Describe shopping needs using natural language;
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Receive curated product results quickly;
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Refine results through follow-up questions;
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Compare products and key attributes;
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Build bundles of complementary products.
By supporting context-aware conversational refinement and product education within search, the experience helps shoppers move from exploratory intent to confident purchase decisions faster.
"Shoppers don't think in keywords," said Peter Curran, general manager of commerce at Coveo. "Imagine if someone walked into a store and just said 'shoes.' Unfortunately, most digital stores can handle that only if they're lucky."
Built on Coveo's agentic orchestration architecture, the discovery agent co-ordinates multiple AI capabilities to interpret shopper intent, retrieve relevant products from a retailer's catalogue, and assemble responses that remain grounded in catalogue data and merchandising rules. Retail teams maintain control through defined layouts, content guardrails and merchandising directives that shape how results appear.
Key benefits include:
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Turning exploratory traffic into revenue by guiding shoppers from vague needs to curated product selections;
- Preserving high-performing search experiences by augmenting search rather than replacing it with chat bots;
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Maintaining merchandising control through deterministic layouts and policy-driven AI execution;
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Dynamically structuring conversational responses through adaptive layouts that combine products, comparisons and guidance in a cohesive results view;
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Reducing dead-end experiences with guided refinements and next-best suggestions.
Availability
Coveo Conversational Product Discovery is available today as an add-on feature for Coveo for Commerce.
About Coveo Solutions Inc.
Coveo brings superior AI relevance to every point of experience, transforming how enterprises connect their data to their customers and employees to maximize business outcomes.
Relevance is about moving from persona to person, the degree to which the enterprise-wide content, products, recommendations and advice presented to a person on-line align easily with their context, needs, preferences, behaviour and intent, setting the competitive experience gold standard. Every person's journey is unique, and only AI can solve the complexity of tailoring experiences across massive, diverse audiences and large volumes and variety of content and products.
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