Mr. Boris Jordan reports

CURALEAF EXPANDS ANTHEM BRAND PORTFOLIO WITH LAUNCH OF ANTHEM BOLD INFUSED PReroLLS, CELEBRATING AMERICAN-GROWN CANNABIS; NEW INFUSED LINE EXTENSION PAIRS BOLD FLAVOR WITH AMERICAN TRADITION, NOW AVAILABLE AT CURALEAF STORES IN ARIZONA, ILLINOIS, NEW JERSEY, AND NEW YORK

Curaleaf Holdings Inc. has launched Anthem Bold, a new infused preroll line that expands the company's growing Anthem brand portfolio. Anthem Bold is now available exclusively at Curaleaf dispensaries in Arizona, Illinois, New Jersey and New York, with a wholesale launch to follow.

Building on Anthem's initial launch in Arizona, Florida, Illinois, Massachusetts, New York and New Jersey, Anthem Bold is Curaleaf's newest premium preroll offering, taking the industry's fastest-growing category to the next level. Known as an all-American preroll brand, Anthem's premier product Anthem Classic launched in April, offering a quality experience for the everyday consumer. Crafted with care, the new Anthem Bold delivers premium, high-potency flower for consumers looking to elevate any evening. Anthem Bold infuses Anthem premium flower with THCA diamonds and strain-specific terpenes for enhanced flavour and a purely potent boost, averaging around 40 per cent THC.

"The legal cannabis industry is a distinctly American market, shaped by cultivators, entrepreneurs and innovators who possess a shared interest in expressing their personal freedoms through cannabis," said Boris Jordan, chairman and chief executive officer of Curaleaf. "Anthem is our way of honoring that legacy. With Anthem Bold, we've brought together craftsmanship, potency and design to create a product that feels both nostalgic and timeless. Given our unique market position as a first-party producer and cultivator led by an expert team, the response to Anthem Classic flower has been outstanding. With the infusion of THCA, Anthem Bold delivers a new level of potency and flavor unlike anything Curaleaf has offered before. We're excited to grow the Anthem brand, and we're highly confident in the preroll category, as it's the fastest-growing segment in cannabis."

With Anthem Bold, customers and patients can choose from two bold flavour and product format experiences, in half gram five-packs and one-gram single prerolls, with either a sweet wood tip or glass tip:

• Flavour-forward strain experience, enhanced with a sweet wood tip -- nostalgic sweet wood tips pair with punchy, fruit-forward strains to enhance flavour, rolling out with Blue Raspberry Kush (Indica), Pineapple Haze (Sativa) and Watermelon Z (hybrid);

• Cannabis-forward, loud and iconic signature strain experience, enhanced with a glass tip -- Anthem Bold's glass tip option offers loud and iconic signature strains, for those who want the full expression of legendary genetics including Blue Dream (hybrid), King Louis XIII (Indica) and Acapulco Gold (Sativa).

The brand's cylindrical design, inspired by American tradition, features natural hemp paper for a smooth, even burn, every time. Anthem is committed to serving both adult-use and medical patients, offering a premium experience that delivers consistency, smoothness and uncompromising quality. According to BDSA, prerolls are the fastest-growing category in the cannabis space, and now infused preroll sales account for 45 per cent of the overall preroll category, and as high as 70 per cent in some markets. Anthem Bold marks a significant step in establishing Anthem as a true national brand synonymous with quality, consistency and American innovation.

Together, Anthem Classic and Anthem Bold offer consumers a full spectrum of preroll options under a single, national brand, nodding to classic Americana while excelling within today's competitive preroll category. Both Anthem Classic and Anthem Bold will be available at select Curaleaf dispensaries across Arizona, Illinois, New Jersey and New York, with continued expansion into additional retail anticipated in the coming months. In addition to those states, Anthem Classic is also available to customers and patients in Massachusetts, and Florida.

About Curaleaf Holdings Inc.

Curaleaf Holdings is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the company and its brands, including Curaleaf, Select, Grassroots, Find, Anthem and The Hemp Company provide industry-leading service, product selection and accessibility across the medical and adult use markets.

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