Mr. Boris Jordan reports

CURALEAF APPOINTS CPG LEADER RAHUL PINTO AS PRESIDENT, BOLSTERS MARKETING LEADERSHIP TEAM

Curaleaf Holdings Inc. has appointed Rahul Pinto to the newly created role of president. Effective immediately, Mr. Pinto will join Curaleaf's leadership team, and will support chairman and chief executive officer Boris Jordan in executing Curaleaf's strategy. Together, they will shepherd the business through its next phase of growth and evolution. Furthermore, the company has hired key leadership across retail, marketing, digital and brand to strengthen its executive team with subject matter and commercial expertise.

Mr. Pinto brings over 20 years of U.S. and international executive leadership in global consumer packaged goods (CPG) and retail, and has led major business transformations at food and beverage industry giants, including Albertsons, PepsiCo and Bacardi. Most recently, he spearheaded Albertsons's evolution into a tech-enabled, loyalty-driven retailer, overseeing strategic planning for Kroger's acquisition attempt. With a foundation in engineering and an MBA from The Wharton School, Mr. Pinto brings a rigorous, analytical mindset and has shaped global brands through transformative change. Mr. Pinto's experience as a world-class operator and leader in strategic global growth, paired with his strategic expertise in CPG and retail verticals positions him as an ideal leader to move the company forward in its continued focus on remaining the global cannabis leader.

"I am thrilled to join Curaleaf as president," said Mr. Pinto. "Curaleaf has set a standard of excellence across the U.S. and international cannabis market that I am eager to uphold and continue to build upon. I look forward to bringing my expertise from CPG and retail to my role, to create lasting value as we continue to strengthen our position as the world's leading cannabis company. With a powerful footprint and a strong portfolio spanning cannabis, hemp and retail, I'm excited to work with our team members, leadership, communities and partners around the world to chart new territory, and to push the frontiers of innovation."

This announcement is bolstered by several additional key leadership hires, including: Helen Chen, senior vice-president (SVP) of digital; Scott Crawford, SVP of retail merchandising and marketing; and Justin Miller, SVP of brand marketing. Ms. Chen joins as SVP of digital, with deep expertise in e-commerce and digital transformation from McKinsey, PepsiCo and most recently Pernod Ricard USA. Mr. Crawford joins as SVP of retail merchandising and marketing, bringing over 20 years of experience from Baldor Foods, FreshDirect and Whole Foods. Finally, Mr. Miller joins as SVP of brand marketing, bringing two decades of experience in building and growing iconic spirits brands at companies, including Diageo, William Grant & Sons, and Proximo. All three leaders will jointly report to Mr. Jordan and Mr. Pinto, and they are based in Stamford, Conn.

"We are proud to welcome Rahul Pinto, Helen Chen, Scott Crawford and Justin Miller to the Curaleaf organization," said Mr. Jordan. "Mr. Pinto is a distinguished leader with a track record of delivering continuous improvement and building competitive advantage for some of the world's leading retailers and CPG brands. With the addition of our new digital, brand marketing and retail merchandising leadership, we are bringing in a wealth of talent that further positions us for continued success in today's dynamic environment. In partnership with our seasoned cannabis experts, these distinguished leaders from the world's top consumer brands will drive forward a new era of brand building across our premier products, nationally recognized brands and industry-leading retail destinations."

About Curaleaf Holdings Inc.

Curaleaf Holdings is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the company and its brands, including Curaleaf, Select, Grassroots, Find, Anthem and The Hemp Company, provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is powered by a strong presence in all stages of the supply chain. Its unique distribution network throughout Europe, Canada and Australasia brings together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Toronto Stock Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF.

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