Mr. Boris Jordan reports

THE HEMP COMPANY BY CURALEAF EXPANDS BEVERAGE SALES TO OVER 100 TOTAL WINE STORES

Curaleaf Holdings Inc. has secured a partnership with Total Wine & More, the nation's leading retailer of wine, spirits and beer, for its line of hemp-derived THC seltzers, Select Zero Proof. This new retail channel will broaden Curaleaf's consumer reach across the United States and will bring Select Zero Proof Hemp THC Seltzers to over 100 of Total Wine & More's brick-and-mortar stores in nine states, including Arizona, Florida, Texas, Indiana, North Carolina and South Carolina, with further expansion expected in the coming months.

Select Zero Proof Hemp Seltzers offer a fast-acting, hangover-free THC experience through naturally derived hemp. Easily session-able with 2.5-milligram and five mg THC options in an array of new flavours, the low-calorie beverages are formulated without artificial flavours or colors. The brand is available via major retailers and on-demand delivery services in select states, as well as through the company's on-line storefront.

"Continuing to expand our select hemp beverages into physical storefronts through a renowned U.S. beverage retailer represents a significant step forward in the growth of our hemp business," said Boris Jordan, chairman and chief executive officer of Curaleaf. "Attitudes toward beverage consumption continue to shift, and many are seeking non-alcoholic options, particularly among younger adult consumers. Our presence at one of the nation's largest wine and spirits retailers reaffirms our commitment to serving as a trusted source for a new generation of rigorously tested hemp THC products, addressing a broader market currently lacking regulatory oversight."

Curaleaf has taken several steps to differentiate its current product portfolio from the largely unregulated hemp marketplace, including age-gating, strict quality standards, transparent package labeling, listing ingredients, potency and a QR code that links customers to certificates of analysis from independent testing labs. Products will be sold to adults 21-plus only, with age confirmation, requiring verification at purchase.

About Curaleaf Holdings Inc.

Curaleaf Holdings is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the company and its brands, including Curaleaf, Select, Grassroots, Jams, Find and Zero Proof provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Toronto Stock Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF.

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