Mr. Camilo Lyon reports

CURALEAF CELEBRATES NEW PHOENIX AIRPORT DISPENSARY

Curaleaf Holdings Inc. has relocated its Curaleaf Phoenix Airport dispensary to 4415 East Monroe St., a newly updated and refreshed retail space. Curaleaf Phoenix Airport is the closest dispensary from highly trafficked 44th St., a major roadway to the Sky Harbor Airport.

The new location is situated in an optimal area of Phoenix, allowing for convenient access to new customers and to better serve existing customers. Curaleaf Phoenix Airport is on the centrifuge loop of the airport, offering improved parking and proximity for visitors to the city. The dispensary has undergone a state-of-the-art renovation and boasts 5,000 square feet of retail floor space. Adult use and medical patients will have access to Curaleaf's premium suite of products, including the newly launched 1g all-in-one vape, Select Stiq, as well as Select Briq, Grassroots, JAMS, Find. and more.

The dispensary will celebrate its grand opening on Saturday, February 24th, kicking off with a ribbon-cutting ceremony at 10 a.m. Guests will receive exclusive doorbuster deals, steep discounts and a gift with purchase, while supplies last. Donuts and coffee will be provided for visitors to enjoy as they shop.

"Curaleaf has proudly served over 1.2 million customers and sold over 24 million products in Arizona over the past three years, with seven bustling locations in Phoenix alone," said Luke Flood, Regional Sr. Vice President at Curaleaf. "With our new Phoenix Airport location, we have upgraded our entire consumer experience with a beautiful new store featuring our wide variety of products in one of the most accessible areas of the city."

For more information on Curaleaf's operations in Arizona, please visit https://curaleaf.com/dispensary/arizona .

About Curaleaf Holdings

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company and its brands, including Curaleaf, Select, and Grassroots provide industry-leading service, product selection and accessibility across the medical and adult use markets. In the United States, our brands are sold in 17 states with operations encompassing 147 dispensaries and employing more than 5,200 team members. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction and production. Curaleaf is listed on the Toronto Stock Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. For more information, please visit https://ir.curaleaf.com .

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