Ms. Eva Salem reports

THE STRIPES STEP INTO SUMMER: CANADIAN TIRE CORPORATION LAUNCHES FIRST FULL HUDSON'S BAY STRIPES COLLECTION

From cottage docks to backyard gatherings, Canada's most iconic Stripes are stepping into summer for the first time under Canadian Tire Corp. Ltd. ownership.

Canadian Tire has launched the Hudson's Bay Stripes summer '26 collection, a 32-piece assortment that expands one of the country's most recognizable designs into a full seasonal lifestyle offering.

Building on strong customer demand and rapid sell-through of last year's limited holiday collection, this new assortment represents the next chapter for the Stripes, bringing the brand into more moments of everyday Canadian life. The collection demonstrates the growing strength of CTC's owned brands portfolio following its acquisition of select Hudson's Bay Company brand assets.

The Hudson's Bay Stripes summer '26 collection features the iconic multicolour stripe design.

A Canadian icon, reimagined for summer living

Designed for the moments Canadians wait for all year, the Hudson's Bay Stripes summer '26 collection blends timeless favourites with new seasonal pieces built for life outdoors.

The collection includes a range of outdoor living, beach and entertaining essentials, from a pickleball set for casual play to a cedar strip canoe made in Canada, crafted for time on the water. These new additions sit alongside iconic classics like the Hudson's Bay point blanket and everyday tote.

Across the collection, Canadian Tire has worked with existing vendors and new partners to maintain the quality and craftsmanship Canadians expect from Hudson's Bay Stripes. Several items in the assortment are made in Canada, including the Muskoka chair, canoe and decorative paddle, with the collection curated and styled by Canadian Tire teams to uphold the integrity of the Stripes as the brand evolves.

Building on momentum

"The response from Canadians to the return of the Stripes exceeded our expectations, and this collection is about building on that momentum in a way that feels natural for how Canadians live, especially in the summer," said Eva Salem, senior vice-president, marketing and brand, Canadian Tire.

"This is the first time we're bringing forward a full seasonal assortment, and it reflects the opportunity we see to continue to grow the portfolio of iconic brands we own and design. We're expanding the Stripes into more everyday moments, from the beach to the backyard, while staying true to what has made this brand so meaningful to Canadians."

Following Canadian Tire's 2025 acquisition of select Hudson's Bay Company intellectual property and the successful holiday capsule launch, the summer '26 collection represents the first full seasonal assortment developed and brought to market by Canadian Tire teams. For the first time, products will also be available at select Mark's locations, giving customers more ways to shop the collection.

The launch reflects Canadian Tire's continued focus on expanding its owned brand portfolio and strengthening its connection with customers through iconic Canadian brands. Hudson's Bay Stripes joins many owned brands across the company, including Noma, Canvas and Sherwood, as the newest addition under Canadian Tire's stewardship.

Where to buy

The Hudson's Bay Stripes summer '26 collection will be available beginning May 1:

• In Canadian Tire stores across Canada;
• On-line at the Canadian Tire website;
• For the first time, select Stripes products will be available at select Mark's stores and on-line at the Mark's website.

Product availability and assortment will vary by location.

About Canadian Tire Corp. Ltd.

Canadian Tire has been a proudly Canadian business since 1922. Guided by its brand purpose, "We are here to make life in Canada better," Canadian Tire has built an expansive national retail presence, exceptional customer brand trust and one of Canada's strongest work forces -- employing, along with its local dealers and franchisees, tens of thousands of Canadians. At its core are retail businesses, each designed to serve life's pursuits: Canadian Tire, offering products spanning living, playing, fixing, automotive, and seasonal and gardening, bolstered by notable banners Party City and PartSource; Mark's, a leading source for casual and industrial wear; and SportChek, Pro Hockey Life, Hockey Experts, Sports Experts and Atmosphere, offering the best brands of active wear, gear and hockey expertise. Canadian Tire's banners, brand partners and credit card offerings are unified through its Triangle Rewards loyalty program -- a linchpin of Canadian Tire's customer-driven strategy. With more than 12 million members, Triangle integrates first party data to deliver valuable rewards and personalized experiences across nearly 1,700 retail and gasoline outlets. Canadian Tire also operates a retail petroleum business and a financial service business, and holds a majority interest in CT REIT, a Toronto Stock Exchange-listed Canadian real estate investment trust.