The Globe and Mail reports in its Thursday, April 9, edition that canoes, outdoor furniture, pickleball sets and towels are among the first products Canadian Tire has designed featuring the iconic Hudson's Bay stripes.
A Canadian Press dispatch to The Globe reports that Canadian Tire revealed Wednesday its summer collection of 32 HBC items, which also includes point blankets, canvas bags, a beach chair, a cornhole game and various housewares.
The collection marks the first time Canadian Tire has put its own stamp on the HBC trademarks it acquired for $30-million last year, when the 355-year-old retailer filed for creditor protection and closed its stores.
While Canadian Tire released striped merchandise in time for the holiday season last year, the products were entirely comprised of past HBC designs.
Canadian Tire's Eva Salem said reaction to that collection "exceeded our expectations." She said, "This collection is about building on that momentum in a way that feels natural for how Canadians live, especially in the summer."
All of the merchandise will be available starting May 1 at Canadian Tire stores and on-line. In another first, some products will also be sold through Mark's.
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