The Globe and Mail reports in its Tuesday edition that Tim Hortons customers may soon earn Canadian Tire money through a new partnership announced by Canadian Tire. A Canadian Press dispatch to The Globe reports that starting next year, customers who link their Triangle and Tims Rewards accounts will earn Canadian Tire money on eligible purchases and gain access to exclusive offers. Neither brand would specify what kind of offers shoppers will see. They said those details and information about what constitutes an eligible purchase and how much Canadian Tire money will be earned per dollar spent will be available closer to launch. Canadian Tire chief executive officer Greg Hicks and Tims chief marketing officer Hope Bagozzi each said that the partnership will deliver even more value to their customers. The partnership continues the growth of the Triangle Rewards program beyond the Canadian Tire family of brands: SportChek, Party City, Mark's, Pro Hockey Life and Atmosphere. The loyalty program already has incentives for customers who patronize Petro-Canada gas stations and Royal Bank of Canada. A partnership with WestJet is set to launch next year. Canadian Tires Triangle Rewards program has nearly 12 million members.