The Financial Post reports in its Friday edition that Hudson's Bay Co. and its subsidiaries will be renamed as numbered companies instead of Rupert Legacy, as reported by some media outlets on Tuesday. The Post's Naimul Karim writes that company spokesman Tiffany Bourre said in an e-mail, "HBC-specific companies will all be numbered companies moving forward until the end of wind down." The court-appointed monitor's website announced on Aug. 8 that the names of the Bay and its affiliates will be changed to start with "Rupert Legacy" as part of HBC's restructuring. However, according to a new court filing, the legal name Hudson's Bay Co. ULC will be changed to 1242939 B.C. Unlimited Liability Co. Similarly, Bay Holdings ULC will now be known as 1329608 B.C. Unlimited Liability Co. Other subsidiaries will be given numbered names as well. The renaming process had to take place since HBC sold its intellectual property rights to Canadian Tire for $30-million. HBC has been selling its assets since March, when it went to court to request protection from its creditors, to whom it owes millions of dollars. Canadian Tire said last week that consumers could start to see the company experiment with the HBC stripes later this year.