The Globe and Mail reports in its Wednesday, Aug. 13, edition that the company formerly known as Hudson's Bay Co. now has various names beginning with Rupert Legacy, referencing Prince Rupert, the Bay's first governor and Rupert's Land, which it controlled starting in 1670 as a fur-trading business. A Canadian Press dispatch to The Globe reports that Hudson's Bay had to make the change as a condition of an agreement it signed to sell Canadian Tire its name and trademarks. The $30-million deal included the Bay's popular stripes motif, its coat of arms, its Distinctly Home housewares brand, its Hudson North apparel line, as well as catchphrases like "Bay Days" and the Zellers slogan "the lowest price is the law." The department store, which has liquidated and closed all of its stores, is still under creditor protection and is in the process of selling its leases and preparing to auction off its art and artifacts.