15:16:25 EST Sun 08 Feb 2026
Enter Symbol
or Name
USA
CA



Canadian Tire Corp Ltd
Symbol CTC
Shares Issued 3,423,366
Close 2025-05-07 C$ 228.00
Market Cap C$ 780,527,448
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Canadian Tire, WestJet lure each other's loyalists

2025-05-08 09:00 ET - News Release

Also News Release (C-ONEX) Onex Corp

Mr. Darryl Jenkins of Canadian Tire reports

CANADIAN TIRE CORPORATION AND WESTJET LAUNCH STRATEGIC PARTNERSHIP TO BRING MORE VALUE TO CANADIANS

Canadian Tire Corp. Ltd. and Onex Corp.'s WestJet have entered into a long-term strategic partnership that brings together Triangle Rewards and WestJet Rewards, enhancing the scale and value of both programs while introducing new ways for millions of Canadians to earn rewards across travel and everyday purchases.

Launching in early 2026, this partnership will give Triangle Rewards and WestJet Rewards members the ability to link their loyalty accounts and enjoy enhanced benefits across both programs, including access to exclusive offers and promotions. Linked members will earn stacked rewards -- Canadian Tire money and WestJet points -- whether they are booking a WestJet flight or vacation package, or shopping at Canadian Tire, SportChek, Mark's and other participating Canadian Tire banners.

In addition, linked members who pay with their Triangle Mastercard or WestJet RBC Mastercard will benefit from accelerated earn rates when shopping within participating Canadian Tire and WestJet businesses. WestJet Rewards members will have the added ability to convert WestJet points into Canadian Tire money, providing increased flexibility and value when shopping across Canadian Tire's extensive retail network.

"This is an exciting step as we extend the reach and value of Triangle Rewards, putting more Canadian Tire money in the hands of millions of Canadians," said Darryl Jenkins, executive vice-president and chief development officer, Canadian Tire. "Travel is a meaningful category for our members, and WestJet is the ideal partner to help us reward them better, whether they're flying across the country or shopping for everyday needs."

"The partnership between WestJet and CTC represents a powerful collaboration between two beloved Canadian brands," said John Weatherill, group executive vice-president and chief commercial officer, WestJet. "We are thrilled to bring our WestJet flights and vacation packages into the Triangle Rewards program and excited that our WestJet Rewards members will soon be able to earn WestJet points on their everyday purchases at CTC banners, helping them get closer to their next trip."

Triangle Rewards is a cornerstone of Canadian Tire's new True North strategy -- delivering meaningful rewards, deeper customer relationships and insights, and personalized offers that drive loyalty and engagement for its nearly 12 million members. This marks the third major loyalty partnership for Triangle Rewards, following a successful agreement with Petro-Canada which launched in 2024, and the recently announced collaboration with Royal Bank of Canada, set to launch in 2026. By extending Canadian Tire money beyond Canadian Tire's retail banners through strategic partnerships, Canadian Tire is accelerating member growth and retail sales while creating more everyday opportunities for Canadians to earn and redeem.

WestJet recently launched its refreshed WestJet Rewards program, making travel more affordable for its members by providing new ways to earn and redeem WestJet points. Members can now earn and redeem across more WestJet products and everyday partners like Canadian Tire, helping the everyday Canadian get that much closer to unlocking their unique travel story.

About Canadian Tire Corp. Ltd.

Canadian Tire has been a proudly Canadian business since 1922. Guided by its brand purpose -- "We are here to make life in Canada better" -- Canadian Tire has built an expansive national retail presence, exceptional customer brand trust and one of Canada's strongest work forces -- employing, along with its local dealers and franchisees, tens of thousands of Canadians. At its core are retail businesses, each designed to serve life's pursuits: Canadian Tire, offering products spanning living, playing, fixing, automotive, and seasonal and gardening, bolstered by notable banners Party City and PartSource; Mark's, a leading source for casual and industrial wear; SportChek, hockey experts, sports experts and atmosphere, offering the best brands of activewear and gear; and Pro Hockey Life, a hockey specialty store catering to elite players. Canadian Tire's banners, brand partners and credit card offerings are unified through its Triangle Rewards loyalty program -- a linchpin of Canadian Tire's customer-driven strategy. With nearly 12 million members, Triangle integrates first party data to deliver valuable rewards and personalized experiences across nearly 1,700 retail and gasoline outlets. Canadian Tire also operates a retail petroleum business and a financial services business, and holds a majority interest in CT REIT, a Toronto Stock Exchange-listed Canadian real estate investment trust.

About WestJet

WestJet took to the skies in 1996 with just over 200 employees and three aircraft operating service to five destinations. Since then, WestJet has pioneered low-cost travel in Canada, cutting airfares in half and increasing the flying population in Canada by more than 50 per cent. Following integration with Sunwing in 2025, more than 14,000 WestJetters support nearly 200 aircraft and connect guests to more than 100 destinations across North America, Central America, the Caribbean, Europe and Asia.

As a major Canadian employer that includes WestJet Airlines, Sunwing Vacations Group and WestJet Cargo, WestJet Group is Canada's leading low-cost airline and largest vacation provider, with a united purpose of providing affordable and accessible air and vacation travel to Canadians.

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