The Globe and Mail reports in its Wednesday, Nov. 8, edition that a new front in the language wars has now opened up in Quebec, as businesses lobby Premier Francois Legault's government to water down Bill 96, the updated version of the French language charter adopted last year. The Globe's Konrad Yakabuski writes that the government is currently drafting regulations on commercial signage and product labelling that would require businesses to include French descriptions alongside English brand names and trademarks. Until now, "recognized" English trademarks have been allowed on commercial signs and packaging. That explains why the names Canadian Tire, Starbucks, McDonald's and Best Buy dominate commercial streets and strip malls just as much in Quebec as elsewhere in Canada. Under Bill 96, only "registered" English trademarks will be allowed, and they will have to be accompanied by a "markedly predominant" generic descriptor in French. Mr. Legault has offered the example of Canadian Tire, which would be required to include the term, "Centre de renovation," on its commercial signs in even bigger lettering than the store's trademarked name. The new rules are set to take effect in mid-2025.