Mr. Mike Gorenstein reports

LORD JONES(TM), AN AWARD-WINNING PREMIUM CANNABIS BRAND, LAUNCHES WITH ICE WATER HASH FUSIONS PRE-ROLLS IN CANADA

Cronos Group Inc. has launched its award-winning cannabis brand, Lord Jones, in the Canadian adult-use cannabis market. The Lord Jones brand will build on its legacy of delivering premium-quality cannabis products by returning to its roots with bold THC (tetrahydrocannabinol)-focused product innovations.

"The Lord Jones brand is inspired by the possibilities of cannabis. We will leverage this brand to explore creative and unexpected ways to bring cannabis to adults and shape the future of the category," said Mike Gorenstein, president, chairman and chief executive officer, Cronos. "Lord Jones products have been artfully crafted with scientific precision to bring superior products and exceptional flavours that deliver an unparalleled cannabis experience. We can't wait for the Lord Jones brand to take adult consumers above and beyond what they expect."

The first Lord Jones product to launch in Canada is Lord Jones Hash Fusions prerolls. The popularity of hash products and premium prerolls is increasing amongst adult consumers. Hash is currently the most popular solventless infusion and is the second-most popular infusion overall in the preroll category.

The Lord Jones Hash Fusions prerolls go beyond delivering an elevated, true-to-plant consumption experience. These prerolls are crafted with an optimized ratio of premium high-potency flower and complementary solventless ice water hash, which preserves the buds' natural terpenes, fitted with a reusable ceramic tip to help cool the smoke. This new product has been extensively researched and sensory tested to deliver a smoother experience featuring bold cannabis flavours.

Lord Jones Hash Fusions prerolls are available in the following formats:

• Lord Jones Hash Fusions -- White Tahoe OG flower by White Tahoe OG ice water hash:
  • Indica, THC: 35 per cent to 40 per cent, one by one gram (g).
• Lord Jones Hash Fusions -- Cosmic Kush flower by Platinum GMO ice water hash:
  • Hybrid, THC: 35 per cent to over 40 per cent, one by one g.

"As we take this next step in the evolution of the Lord Jones brand, we are thrilled to bring the brand back to its THC roots with the Hash Fusions prerolls," said Jeff Jacobson, chief growth officer, Cronos. "To address the increasing demand for high-THC and infused products, we wanted our first entry of the Lord Jones brand in Canada to offer a truly differentiated and premium experience. Our Hash Fusions prerolls are artfully crafted using an extensive, natural purification technique to create pure ice water hash, ensuring a smooth smoke, and exceptional product quality and consistency in every preroll. We look forward to sharing our new Lord Jones creations and elevating the Canadian adult consumer experience in the coming months."

Lord Jones Hash Fusions will be available in Alberta, British Columbia, Manitoba, Prince Edward Island and Saskatchewan this month, and in Ontario, Newfoundland and New Brunswick by early 2024.

About Cronos Group Inc.

Cronos is an innovative global cannabinoid company committed to building disruptive intellectual property by advancing cannabis research, technology and product development. With a passion to responsibly elevate the consumer experience, Cronos is building an iconic brand portfolio. Cronos's diverse international brand portfolio includes Spinach, Peace Naturals and Lord Jones.

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